Burrelles Fresh Ideas

JUNE 27, 2023

Press releases, news releases, media advisories, media statements and the like are still important in 2023 for myriad reasons, which we’ll cover in this blog post. Multimedia Elements : Boost your press release with multimedia elements such as high-quality images, videos, infographics, or audio clips. No ‘spray-and-pray’ allowed !

Pitching 40

Pitching Writing Engineering Wikipedia 40

MaccaPR

MAY 3, 2019

Until recently, our getting a Maccabee PR client interviewed on a podcast was seen as a peripheral “nice to have,” built upon “must-have” interviews with traditional media such as "USA Today" or the "Wall Street Journal." How to Pitch a Podcast Producer with a Potential Guest (Without Driving Them Mad). “I It’s a time waster.”. (

Company 113

Company Interviews Print Pitching 113

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. In terms of preparing pitches, there’s a fine balance between ensuring the client is credited in coverage and making the email too brand-centric.

Digital PR 170

Digital PR Industry Strategy Film 170

PR Fuel

JUNE 5, 2020

People often make the mistake of confusing a pitch or marketing copy for a press release. A pitch is written in order to persuade journalists and gives a tease or a taste of what’s to come in your press release. If your company has a blog, you may already be familiar with this concept. What Is a Press Release? Credibility.

How To 98

How To Ethics SEO Guidelines 98

Onclusive

MAY 10, 2018

These shifts include everything from the implications of brand journalism on the PR function to the dwindling number of journalists filling established newsrooms. It’s a great listening tool to ensure your pitches are targeted.” ” This is a PR boon. And the journalists can be grateful for this, too.

Storytelling 230

Storytelling Technology Tools Infographics 230

Beyond PR

MAY 17, 2018

A lot has changed over the last 12 years — Forsythe is now director of editorial video at McClatchy — with many newsrooms, including McClatchy’s, wanting their journalists to shoot video, find photographs, incorporate infographics and more into their work when they can. Send More Multimedia in PR Pitches.

Infographics 54

Infographics Print Video Real Estate 54

Sword and the Script

NOVEMBER 9, 2021

This month, as I perused through the vendor websites and blogs, I noticed a lot more of it. It also added “activity scores” to see “how often they are writing from all your most viewed lists and pitches.”. The report says journalism email open rates dropped 8% from 36% to 28%. And it’s not just the startups anymore. Media pulse.

Software 92

Software Banking Technology Data 92

Stephen Waddington

DECEMBER 5, 2018

There shouldn’t be a barrier between the press office and the digital team - media relations people should be running blogs and engaging with journalists via social forms of media such as Twitter,” said Alex Singleton, author of The PR Masterclass. It’ll give you an invaluable steer on how to pitch and which journalists to approach.

Media Relations 115

Media Relations Media Print Newspapers 115

Shift Communications

APRIL 2, 2015

It’s hard to miss all the articles and blog posts about how the PR industry is changing, how it’s integrating with new skill sets. PR pros work hard to secure media hits, and a stellar feature in the Wall Street Journal or the New York Times deserves to have a longer life than the hot minute it gets post-publication. The Moz Blog.

Marketing 60

Marketing Data-Driven PR Analytics Training 60

Journalistics

APRIL 5, 2016

Multimedia journalists are expected to be able to produce or adapt content for an increasingly wider-range of media, including traditional broadcast, print and Web formats, as well as blogging, podcasting (audio and video), social media, and live content platforms (Periscope or Facebook Live for example). pitch preferences and pet peeves).

Media Relations 40

Media Relations Media Mobile Pitching 40

Journalistics

APRIL 5, 2016

Multimedia journalists are expected to be able to produce or adapt content for an increasingly wider-range of media, including traditional broadcast, print and Web formats, as well as blogging, podcasting (audio and video), social media, and live content platforms (Periscope or Facebook Live for example). pitch preferences and pet peeves).

Media Relations 40

Media Relations Media Mobile Pitching 40

Journalistics

MARCH 2, 2013

Ideally, you majored in Journalism (or English) – or your PR or Communications program had a heavy concentration of writing-related courses. You should be able to show examples of stories you pitched and placed, or campaigns you worked on and generated results for. First, Writing Skills. Ideally, with agencies or larger organizations.

Pinterest 52

Pinterest Writing Interviews Social Media 52

MaccaPR

OCTOBER 26, 2015

We’ll never forget the panic in the PR world as tens of thousands of journalists (aka our PR pitch targets) at newspapers, TV stations and magazines were laid off. whose lively “ Ad Blockers: An Uncertain Threat ” blog post is a must-read. They don’t block influencer blog posts, or emails, or sponsored white papers.

Content Marketing 48

Content Marketing Marketing Advertising Advertising 48

MaccaPR

APRIL 14, 2015

Oftentimes a young applicant lists coursework they’ve taken in college that’s related to PR, journalism or social media. The media expects one thing from your PR pitch of a story, but the client wants you to deliver something not even remotely addressing the media’s needs. Think: A simple infographic about you). What do you do?

Agency 48

Agency Real Estate Social Media Writing 48

Sword and the Script

DECEMBER 10, 2019

” What’s happening in public relations is happening right now in independent journalism. These folks want to talk about their needs outside the scope of actual pitches. 21, 2019, the New York Times published a story, “With Local News in Retreat, The Community Fabric Frays.” The list goes on.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

Contently - Strategy

APRIL 24, 2019

Having served as the executive editor at Money Magazine, Magnarelli’s journalism experience gave her an advantage. If you only produced blog posts before, maybe scaling means starting to create visual content like infographics and video. “I said, ‘What do you want to get out of what we do?’

Content Marketing 88

Content Marketing Infographics Insurance Insurance 88

Contently - Strategy

JULY 31, 2019

You can also use this dictionary as a lead tool, if you’re a marketing exec who wants to hire a team of Pulitzer Prize-winning writers for your brand’s blog. A call to action (CTA) is a bit of language in a blog post or piece of content that prompts the audience to do something specific. So let’s get started!

Content Marketing 85

Content Marketing Marketing Media SEO 85