Sword and the Script
APRIL 18, 2020
Both groups are: “…about equally like to allocate more budget to search advertising, SEO, and vertical website campaigns.” In its third year, a business blog I championed was responsible for 50% of the third-party coverage (itself a 26% y/y increase – not to mention backlinks) the organization received.
The Hoffman Agency
JUNE 22, 2020
In light of restrictions on movement and the risks of bringing large groups of people together, one of the immediate impacts of the COVID-19 pandemic has been the cancellation of tech trade shows and conferences. By Mark Pinsent, Managing Director, Hoffman Europe. Why virtual events are not the solution.
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Beyond PR
MARCH 8, 2017
There are many advantages to timing new product or service announcements around trade shows. For one, getting the media attention is easier since the press are already looking for big announcements coming out of the show. Before the show.
ReimaginePR
SEPTEMBER 5, 2016
You have a blog, you have a potential audience, and now you need to connect the two, but you’re not sure how. But, that’s okay, because by creating a solid blog strategy, you can find your audience. Here’s a checklist for what you should do after writing every blog post. Create a Clear Reason for Your Blog.
Polaris
DECEMBER 9, 2014
even more effective than in-person meetings (63%), social media content (58%) and blogs (54%). Its ability to regularly reach a large number of loyal subscribers makes it more efficient than trade shows or other types of face-to-face encounters. Email marketing clearly deserves to be near the top of the list. Read more here.
Deirdre Breakenridge
NOVEMBER 3, 2016
Although internships are the most common way that students try to gain professional experience, there are both industry- and interest-specific student organizations and groups on campus where public relations and communication are essential functions. For instance: Are you offering to manage the organization’s or the group’s social media?
ImPRessions - Crenshaw Communications
APRIL 24, 2018
Attending conferences and trade shows benefits young companies in many ways, not the least of which is the opportunity to network with various breeds of influencer. White papers, simple bylined articles, or guest blog posts are very effective and SEO-worthy ways to collaborate with influencers. Industry events. Bylined content.
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