PR in High Definition

SEPTEMBER 28, 2023

In a time when brands are facing reputational challenges over greenwashing accusations, Patagonia has remained authentic to its environmental responsibilities through a simple, but definitive statement – that it is not a sustainable brand. This includes being transparent about sustainability issues.

Policies 62

Policies Ethics Consumer Reputation 62

Mindful Marketing

JULY 16, 2022

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing “ Auditors Cheated on Ethics Exams ”—a recent New York Times headline revealed. Who would cheat on ethics?— The Security and Exchange Commission (S.E.C.)

Ethics 89

Ethics Pharmaceuticals Corporate Financial 89

PR Conversations

JANUARY 20, 2015

When it comes to reputation, there is little distinction between a real conflict and a perceived one. For public relations practitioners committed to ethics and professionalism, the natural first instinct was self-righteous shock. Most codes of ethics are clear about why this is wrong. Op-Ed by Daniel Tisch, APR, FCPRS.

Journalism 40

Journalism Reputation Ethics Corporate 40

PR Conversations

JANUARY 20, 2015

When it comes to reputation, there is little distinction between a real conflict and a perceived one. For public relations practitioners committed to ethics and professionalism, the natural first instinct was self-righteous shock. Most codes of ethics are clear about why this is wrong. Op-Ed by Daniel Tisch, APR, FCPRS.

Journalism 40

Journalism Reputation Ethics Corporate 40

PR in High Definition

AUGUST 24, 2020

Not only is Twitter’s hateful speech policy in line with the official hateful incidents criteria, but the decision is also legally sound. The smallest move can amplify or destroy reputations in a matter of minutes, so preparing for all situations is key. In short, no. Top tips for utilising social media in your comms programme.

Social Media 86

Social Media Media Television Ethics 86

PRSay

JULY 14, 2020

But for my team at MediaSource , transparency has been the best policy. Between writing for sites like PRsay , our company’s own blog and our social media channels, our messaging has always been public and our company’s values aren’t a secret. Should corporate leaders share their own beliefs?

System 157

System Community Social Media Employee 157

Sword and the Script

JANUARY 12, 2021

This blog is just a clever story for an incredible marketing and PR agency serving B2B tech. I won’t list them because I don’t want to appear as if I’m endorsing them when I can’t speak to the quality and reputation of these other services. Most of the reputable services mark links sent over their network as “no follow.”

Financial 90

Financial Video Survey Google 90

Stephen Waddington

AUGUST 29, 2019

She sits on the CIPR Board, has been a Council member for five years and volunteered for ten, most recently as Chair of the Local Public Service and Policy committees. I’ve talked about how to make training more accessible through structured online learning and more regional events in my blog. How do we overcome this challenge?

Meeting 96

Meeting Training Ethics Government 96

Sword and the Script

JANUARY 3, 2023

The goal of PR is to influence how the public perceives an organization or individual, and to manage their reputation. The goal of PR is to present an organization or individual in the best possible light, and to build and maintain a positive reputation.”. What are some examples of public relations?

Interviews 100

Interviews Publicity Technology Social Media 100

Waxing UnLyrical

MAY 13, 2011

I’ll wait for you to stop laughing at the obvious irony of Facebook criticizing another company’s user privacy policy. Burson failed on both accounts here, and if I was their client I’d have questions for them about their ethics and what they truly believe in. He also blogs and tweets.

Privacy 95

Privacy Facebook Google Policies 95

Solo PR Pro

MARCH 29, 2016

When first meeting with them about the possibility of working together ask them precise questions that will reveal whether they are someone who aligns with you professionally, ethically and personally. Do you share similar work habits, work styles and levels of integrity? Lastly, test new working relationships with a small short-term project.

System 40

System Government Insurance Insurance 40

Mindful Marketing

JANUARY 29, 2023

In my recent article , “An Ethics Professor Tests the Morals of ChatGPT,” I considered the question of whether AI has ethics. Although ChatGPT adeptly identified the ethical issue as “the trolley problem,” it avoided any real recommendation of what should be done. Learn more about the Mindful Matrix.

Ethics 98

Ethics Guidelines Fashion Transportation 98

PR Conversations

AUGUST 17, 2014

Not that I oppose an open door policy, but the implication that once in position, all PR practitioners do is spin around in their fancy office chairs. The second issue relates to a blog post write by Lisa Kovitz on the Edelman Global Practices site following the death of Robin Williams.

Education 87

Education Training Policies Crisis Management 87

Buzzstream

FEBRUARY 9, 2024

White hat link building is building links ethically and adhering to Google’s Link Spam policies. Create Infographics Infographics have worked so well in the past because they provide a “physical” asset for bloggers to share within their blog posts. Then, guest blogging, where you write valuable articles for other websites.

Google 71

Google Infographics Pitching Resources 71

ReimaginePR

NOVEMBER 29, 2016

Ethical dilemmas & existential angst. Right around election time, I was fortunate to speak to students at McGill University in Montreal about ethics in social media, and at Humber College in Toronto about socially responsible communications. So could the US election be a nail in the coffin for ethical public relations?

Ethics 120

Ethics Groups Social Media Construction 120

ImPRessions - Crenshaw Communications

JANUARY 23, 2017

I’ve blogged about Trump’s PR and media skills myself, but it’s increasingly hard to accept his example as a model of effective public relations. It’s easy to say that Spicer should have quit rather than risk his reputation, particularly about something so petty. So, how can we rise above the deception?

Publicity 120

Publicity Survey Interviews Sports 120

PR in High Definition

JULY 28, 2016

The writer of the speech, Meredith McIver, eventually apologised and offered to hand in her resignation – but the reputation damage to the Trump campaign had already been done. As communication specialists, our role is to build and protect reputations. Indeed, the repercussions of plagiarism can even go beyond reputational damage.

Web 48

Web Reputation Employee Policies 48