Onclusive

OCTOBER 12, 2021

This initiative can be anything from a new product launch, to a proposal to increase spend on a branding campaign, or a significant investment with a new agency—to name a few. Think of it as a sales pitch with robust data and justification. Using data & technology to support your business case.

Resources 195

Resources Technology Data Tools 195

5W PR

AUGUST 23, 2023

They handle employee communications, manage press releases, coordinate public announcements, and maintain the company’s public image. These managers are responsible for developing and executing social media campaigns, engaging with the audience, monitoring brand mentions, and analyzing data to optimize social media performance.

Publicity 78

Publicity Public Affairs Crisis Communications Policies 78

Sword and the Script

JUNE 13, 2023

More journalists are using data to decide what to cover According to the survey, “40% of journalists say they are relying more on data this year (views, engagement, demographic data, etc.) Further, more than half (54%) “say they are relying on” data about the amount. (click image for higher resolution) 5.

Journalism 129

Journalism Media Relations Report Media 129

Business Wire

OCTOBER 30, 2017

When you’re in PR, the holiday season starts early with long-lead publication deadline dates and doesn’t stop until the final “last-minute gift ideas” blog posts published in late December. Utilize the data Business Wire provides including metrics on volume, sentiment, influencers, geographic location, and virality.

Infographics 153

Infographics Travel Product Launch Video 153

Sword and the Script

DECEMBER 20, 2022

A great data divide. Data and the use of data will become the great divide between marketers producing content and content marketing. Those companies that can take data, do a deep dive, and understand what the data tells them will see more success in achieving their goals from content than those who look at simple analytics.

Marketing 190

Marketing Content Marketing Data Social Media 190

Burrelles Fresh Ideas

MARCH 12, 2024

Today, you can pursue startup ideas like videography, data recovery, app development, and SaaS careers from the comfort of your own home. However, if you do decide to create your own tech startup , you’ll need to lean on social media and PR when launching your product or service. Download our free Product Launch tip sheet.

Social Media 79

Social Media Strategy Media Reputation 79

Newsfile

FEBRUARY 28, 2024

A press release (also known as a news release) is an official statement issued by an organization to announce news, events, product launches, or other relevant information. PR professionals use this data to assess sentiment, measure reach, identify emerging issues, and adjust communication strategies accordingly.

Viral 52

Viral Crisis Communications SEO Reputation 52

PR in High Definition

JUNE 25, 2020

Guessing what sort of reputation you, your product/service or business might have based on a few recent interactions is very dangerous. No data means no depth. Start with your employees first because they are the window to your company’s soul, and if the team isn’t feeling it, then the customers certainly won’t. It is earned.

Reputation 75

Reputation Employee Leadership Product Launch 75

PR in High Definition

JUNE 25, 2020

Guessing what sort of reputation you, your product/service or business might have based on a few recent interactions is very dangerous. No data means no depth. Start with your employees first because they are the window to your company’s soul, and if the team isn’t feeling it, then the customers certainly won’t. It is earned.

Reputation 48

Reputation Employee Leadership Product Launch 48

Sword and the Script

JANUARY 3, 2023

This can include the media, customers, employees, and the general public. Event planning: PR practitioners may plan events such as product launches, conferences, or charity events to get media attention and generate positive publicity. What is public relations?

Interviews 100

Interviews Publicity Technology Social Media 100

Presspage

AUGUST 24, 2018

Important and recent press releases New product launches, earnings reports, awards, and executive hire announcements are excellent company news items that should be included in the media kit. In addition to videos, add product photos and even office photography (i.e., office building, reception area, employees working, etc.).

Media 68

Media Leadership Product Launch Television 68

PR 20/20

FEBRUARY 7, 2019

A: I lead our marketing team, which means supporting marketing employees, setting the strategic direction and helping execute on it. Every day is very different; I might be writing a blog article or doing data analysis, or meeting with teams to figure out how to do the next product launch or hit a sales goal and so on.

Marketing 74

Marketing SEO Trade Shows Technology 74

Communications Conversations

JULY 19, 2018

This can take the form of working with executives to formulate near and longer-term digital strategies, to educating divisional marketing teams on industry trends & best practices, to planning/executing/measuring/optimizing paid campaigns for proof of concept or to support product launches. It all depends on the day.

Social Media 60

Social Media Media B2B Content Marketing 60

Shift Communications

FEBRUARY 3, 2016

In my last post , I shared three ways to bungle your product launch and touched briefly on preparing your executives for media interviews. You wouldn’t approach a meeting with a prospective customer that way, and this reporter has the capability to reach many prospective customers, current customers, investors and employees.

Interviews 60

Interviews Media Training Training Trends 60

Contently - Strategy

DECEMBER 29, 2022

If you are creating content surrounding the launch of a new research study, someone on your team may need to publish a landing page to link to the study. Someone else may publish a related blog post linking to the landing page, and another stakeholder may need to promote it on your social media channels.

eBook 145

eBook Product Launch Software Internal 145