Sword and the Script

APRIL 19, 2016

The time and effort for the news crew put into setup and film the interview lasted hours. That was the outcome good media relations pitching earned. A PR pro that takes copious notes can easily take what was not reported and transform it into blog posts, contributed article, or even a different media pitch.

Media Relations 60

Media Relations Media Interviews Pitching 60

Buzzstream

DECEMBER 15, 2021

When pitching comments to journalists or any tactic where an expert is involved in what you’re doing, you can build on this background methodology with a strong company or author bio. The list that follows could have been anything – it doesn’t matter what film is number 1 or even if you agree with it. Is the data accessible?

Digital PR 83

Digital PR Data Survey Construction 83

Sword and the Script

NOVEMBER 26, 2016

As with every week, below are three exceptional articles, reports or blog posts, that I’ve vetted and recommend for further reading. but it did agree to do a tie-in between the movie and the candy after the film was released. 1) The Parallel between Product Placement and Content Marketing. in its own ads.”).

Brand 60

Brand Branding Content Marketing Film 60

PR Conversations

NOVEMBER 5, 2014

The first time I saw a Harry Potter film I had a strange sense of déjà vu. I cannot claim that I’ve always met this standard myself, as I’m not above a bit of theatricality when pitching an idea or trying to score free drinks. adding in a touch of creativity; and. By Liam FitzPatrick, FCIPR.

Employee 103

Employee Communications Internal International 103

Beyond PR

SEPTEMBER 6, 2016

Hamill first voiced The Joker in 1992 for Batman: The Animated Series, and has gone on to play the character more than any other actor, voicing him in other spin-off series, films and video games. Or, if your brand storytelling tends to be conservative in style, consider adding some creativity and levity.

Marketing 40

Marketing Content Marketing Television Storytelling 40

Sword and the Script

MAY 9, 2017

The elephants were in full dress and didn’t disappoint the many local news station cameras that came out to film the event. The kids were fascinated by the snakes, and the snake man didn’t disappoint with a chat that would check blogs in both entertainment and reptilian education. That’s not a creative illustration, that’s the real!

Publicity 86

Publicity Radio Crisis Crisis Communications 86

Waxing UnLyrical

JANUARY 11, 2012

Once the hashtag had started gaining traction – thanks in no small part to the efforts of our Champions, who were blogging, tweeting and Facebooking their hearts out – we slowly started building a community of people who were familiar with the hashtag and refugee issues. Image of Gumby with the Blue Key courtesy Sean McGinnis.

Twitter 107

Twitter Analytics Community Facebook 107

Buzzstream

DECEMBER 17, 2020

From pitches to landing coverage and everything in between, Digital PR can be done without a single tool. This tool has myriad features and uses, but I predominantly use it for both ideation and to assist with pitch-writing. Film rankings by different metrics are often quite popular campaign ideas. Prospecting.

Digital PR 161

Digital PR Tools Pitching Film 161

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. However, creative content surrounding your client’s core areas of expertise should be prioritised, in order to attract coverage on the right sectors and publications.

Digital PR 170

Digital PR Industry Strategy Film 170

Marketwired

FEBRUARY 16, 2016

This is post 1 of our 5-part #CreativePR blog series. Our spring blog series will dive into this topic. This is the first of 5 pieces that will focus on a separate aspect of “Creative PR,” starting with a topic overview: What are we talking about when we talk about “Creative PR?”

Creativity 100

Creativity Pitching Writing Conference 100

Cision

FEBRUARY 3, 2016

Before I knew it, I was pitching emails every day to magazine editors, learning how to efficiently track my efforts and collect contacts and building campaigns with social media influencers. According to Kiip’s blog, the company saw a 230 percent growth last year. What do you think contributed to that growth?

Pinterest 120

Pinterest Mobile Pitching Social Media 120

Sword and the Script

AUGUST 12, 2014

My degree was in film and TV production – and I thought I had done all the right things to land a gig in film or TV after graduating. Next I look for social profiles, a blog, and contributed articles and specifically seeking evidence of digital savvy and the work ethic to go beyond just the scope of normal duties.

How To 116

How To Film Agency Corporate 116

MaccaPR

JANUARY 4, 2018

With that trusted access, our PR firm can deliver what every client really hires a PR agency for – strategic, thoughtful and creative big ideas that will advance the company’s interests going forward. Now are you ready to, paraphrasing Robin Williams in the film, ‘Dead Poets Society,’ pitch woo to your PR agency?

Agency 0

Agency Advertising Advertising Leadership 0

PR Fuel

JULY 10, 2018

Because of this job-threatening pressure, it’s tempting to email blast that pitch, press release or fact sheet to every media outlet that seems remotely likely to cover your news. So you came up with some interesting metaphors, found some colorful adjectives, and wrote the press release like it was a film noir.

Local 40

Local Newspapers Writing Pitching 40

PR Fuel

SEPTEMBER 4, 2018

Dare to be different and creative. Think of the last time you pitched to somebody in person. Once in a while you might go just to see the train wreck, but most of the time you just skip the film. That post on the top trending blog. Remember, reporters and buyers both have seen a lot of press releases. You have to deliver.

Writing 45

Writing Report Education Company 45

Bad Pitch Blog

MAY 13, 2009

Pitching, planning, even video footage and B-roll (filmed background material)—all are shared over digital wiring. You don’t have to ask how the kids are and what the weather’s like or even pretend to car; you just have to ask your question or get right to your pitch and press Send. Who doesn’t have half a minute?

Pitching 40

Pitching Film Radio Twitter 40

ImPRessions - Crenshaw Communications

OCTOBER 16, 2017

Fall is a terrific time for creative public relations teams to dream up seasonal ideas that score with media now and through the rest of the year. Another good idea: draft a simple byline or blog post on “Scary Customer Stories” or “Nightmare Product Launches.” Lead with the weather.

Film 180

Film Small Business Pitching Comparison 180

MaccaPR

OCTOBER 26, 2015

We’ll never forget the panic in the PR world as tens of thousands of journalists (aka our PR pitch targets) at newspapers, TV stations and magazines were laid off. whose lively “ Ad Blockers: An Uncertain Threat ” blog post is a must-read. They don’t block influencer blog posts, or emails, or sponsored white papers.

Content Marketing 48

Content Marketing Marketing Advertising Advertising 48