How To Write A Pitch For Digital PR In 2021: A Complete Guide
Buzzstream
NOVEMBER 10, 2020
You could have a contact list brimming with journalists, and a potentially-viral campaign, but if you hit send on a flat pitch don’t be surprised if you fail to get opens or coverage. So when writing your pitches, avoid including too much fluff or making them dig for the main story. Include expert commentary and case studies.
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