Blog - Public Relations Today

Effective Marketing Strategies for Fast Food Chains

5W PR

NOVEMBER 15, 2023

In today’s competitive market, successful fast-food marketing strategies are more crucial than ever for these chains to attract and retain customers. Fast food market The fast food industry is highly competitive and has witnessed significant changes in consumer preferences and behavior.

Strategy

Strategy Marketing Ethics Mobile

Integrating TikTok Text into your Marketing

5W PR

SEPTEMBER 8, 2023

TikTok is a platform in social media marketing that provides brands with the chance to connect with a younger audience through short-form video content. While TikTok is primarily known for its video content, another feature that holds immense potential for marketing campaigns is TikTok text posts, a feature that was recently announced.

Product Launch

Product Launch Marketing Video Education

It’s not OK to hibernate your mind – bringing back creativity for Autumn

PR in High Definition

SEPTEMBER 22, 2020

Ease creates, urgency destroys. Nancy Kline talks about the internal state of mind in her book “Time to Think”, suggesting that the best conditions for thinking are when you’re at ease and free from rush or urgency – and it really struck a chord because it seems we might be doing the opposite.

Creativity

Creativity Employee Newspapers Crisis

The Impact of Google’s Helpful Content System on Link Building

Buzzstream

MARCH 7, 2024

Google Search Central blog just posted a new update titled “What web creators should know about our March 2024 core update and new spam policies” The post outlines several changes that could impact the future of link building, content creation, and upend strategies that many sites rely on.

System

System Google Policies Guidelines

5 Highly Effective CTA Examples

Critical Mention

APRIL 10, 2019

Mercy Corp’s CTA creates a sense of urgency, which is the best choice for such critical and challenging issues worldwide. Ester Brierley is a QA Engineer in a software outsourcing company but considering a career change. And in her spare time, Ester takes online courses to improve her marketing skills. Follow her on Twitter.

Examples

Examples Energy Software Engineering

Analyzing First Responders In Crisis PR

ImPRessions - Crenshaw Communications

MAY 15, 2018

Facebook’s first instinct was to claim it was a victim of Cambridge Analytica’s mistake and to deflect with a series of privacy policy changes. As of this post, it has reclaimed $134B in lost market value. First statements say a lot about what a brand stands for, and they reflect on the quality of its leadership.

Crisis

Crisis Privacy Airlines Facebook

10 PR Tips for Making Your Company Easier to Cover

Sword and the Script

MAY 12, 2020

Many websites mix news, content and marketing. Better organize your announcements and media contacts, make the “news” easy to find and stick to business etiquette; pro PR tips About a year ago I started writing a monthly summary of PR technology news. It’s been an eye-opening experience. It’s been an eye-opening experience.

Company

Company Survey Pitching Report

Straight Talk for Laywers and Legal Marketers on Content Marketing

Sword and the Script

SEPTEMBER 13, 2016

For some, the term content marketing seemed to come out of nowhere – and with such urgency. While it’s not new , this perception has created a lot of confusion among lawyers and legal marketers, and in the broad legal space, over what it is, what it isn’t, and how to do it effectively. 1) Content marketing is media you own.

Content Marketing

Content Marketing Marketing Ethics Advertising

Protecting Your Brand from a Crisis

Konnect Agency

APRIL 20, 2021

In a perfect world, emergencies would arrive with fair warning, and we would have time to prepare in advance. Unfortunately, that’s not always the case and crises tend to show up when they’re least expected. Thus, having a prepared crisis communication plan is critical for every company. So what is crisis communication?

Crisis

Crisis Brand Branding Crisis Communications

What I Learned from My TestMasters (And TheGreensheet) #SocialMadness Experience

Waxing UnLyrical

AUGUST 16, 2012

Recently, the company has added growing divergent blogs on the topics of pets , cars , lawn and garden and personal finance. A contest that pits two groups head to head in direct social media feud? The Business Journals (#bizjournals) believe you can. They write about hires, mergers and events in the business community. At the start.

Journalism

Journalism Local Social Media Twitter

2017 in Review: Disruptions Drive Rates Up

Ryan Foran

JANUARY 2, 2018

Those four factors added up to extraordinary pressure on spot market truck capacity, driving rates up as high as we’ve seen them since at least 2010, when we established the freight rates database that forms the foundation of DAT RateView. 2017 was a wild year, as freight transportation faced one disruption after another. E-commerce.

Transportation

Transportation Retail Construction Trends

Could It Be? Is PR Becoming Unnecessary?

Bad Pitch Blog

APRIL 12, 2009

Marketing speaks in a foreign language--why not us? During the rainy late winter, I had a damning thought about the industry we bake in: maybe PR professionals aren''t as necessary as we were to the corporate culture. In years past, the "science" of our industry was seen as a sham that we could put over on whoever contracted us.

Knowledge Base

Knowledge Base Education Public Affairs Corporate

So-Called Media You Should Avoid

Bad Pitch Blog

FEBRUARY 20, 2007

They also assume that if the request comes from the CEO’s office, their request suddenly takes on more importance and urgency. The content is so broad, and the circulation so small, that it’s very doubtful you hit your target market. We’ve been so busy beating up bad pitches, we forgot to warn you about the “so-called media.”

Media

Media Print Pitching Television

How to Build a Marketing Tracking and Reporting Process

PR 20/20

DECEMBER 10, 2019

Based on our own analytic data, the vast majority of you reading this are marketers, sales pros, service professionals, and business executives. Yet here we are, working in the digital age of marketing. Yet here we are, working in the digital age of marketing. This is Scott Brinker’s Marketing Technology Landscape.

Report

Report How To Marketing Analytics

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