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7 reasons why effective PR is more important than ever

Remote PR Jobs

Combine that with an erosion of faith in government and private institutions, and it can make for a difficult environment. It’s hard to put a price tag on customer loyalty or positive perception, but in today’s unpredictable media environment, it’s like money in the bank. Technology helps it scale.

Mobile 100
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The Media Spin No. 1

Doctor Spin

India’s Government Wants Total Control of the Internet The most dangerous thing about the internet isn’t any shenanigans perpetrated by its users; it’s nations seeking to control the perceptions of their people. SEO Split Test Result: Power of Caps Lock in the Title Tag NOOOOOOOO! humanity) should’ve kept this a secret?

Media 52
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Selfish Altruism: Ned Lundquist on Origins of the JOTW and an Appeal to Take the Annual Comms Survey

Sword and the Script

We had just finished an $80,000 consulting project with the government and were on the hunt for our next gig. Once again my network came through, and I followed up on one lead that lead to two job offers for the same job from two different government contractors. Things seemed to be going well.

Survey 78
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New kid on the block – Prohibition reveals all about its newest recruit…

Prohibition

I also think we’ll become more governed by the consumer, which in turn means a focus on integrity and emotion focused comms will become even more popular. I guess my main hobby is blogging, but I also spend a lot of time with friends eating out and having a good time. I’m also obsessed with traveling and spreading my wings.

Hotels 86
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Have QR codes truly been resuscitated from their grave?

The Hoffman Agency

Early on, when the integration with Covid-19 government apps was not possible, hospitality venues used their own versions to drive customers to enter their details. But QR codes, beacons, NFC tags, geofencing options are all touchless options (and points) to explore responsibly and safely when trying to bridge the online-offline world.

System 74
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Survey: Most B2B Marketing Writers Aren’t in Direct Contact with Customers

Sword and the Script

Below are several ideas – that also support the development of a governing program. of blogs over more than a decade on this blog and they are tagged under various labels like studies , marketing surveys , PR surveys and surveys of journalists. What can individual B2B marketing writers do now?

Survey 116
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Corporate Social Responsibility Everyone Should See

Mindful Marketing

Jason, who wrote a guest blog for Mindful Marketing about a smart cane and who was my coauthor on a CommPRO article titled, “How Serving Blind Consumers Creates Competitive Advantage,” is completely blind. Of course, there are other ways that organizations doing social good can be funded, for instance by donors and by government.

Corporate 102