Sword and the Script

SEPTEMBER 24, 2016

The Salesforce announcement of Einstein this week — impressive as it was — reminded me that marketers sometimes use terms like machine learning , artificial intelligence (AI) and even automation interchangeably. We like to use the term AI because it sounds better. Machine Learning vs. AI.

Marketing 60

Marketing Creativity B2B Ethics 60

Waxing UnLyrical

JUNE 5, 2018

In honor of International Womens Day, all the guests were prominent women in the PR and technology fields including Serena Ehrlich , Aly Saxe , and Ai Addyson-Zhang. Here’s some of what was talked about: On how to overcome PR tech fears: A3b. The key is getting started. The longer you wait, the more intimidating you will feel.

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Nonprofit Measurement Analytics Creativity 56

Landis PR

JULY 31, 2023

Photo courtesy of Pixabay Note: This is a reposted blog by Kristen Dunleavy – Muck Rack. For the original blog, please visit here. This has created both an opportunity and a potential point of concern for professional marketers and communicators who are wondering: Do the benefits of AI outweigh the threats?

Communications 97

Communications Marketing Pitching Technology 97

Mindful Marketing

APRIL 8, 2023

In a world that places a high priority on time, is it fair to ask organizations to hit pause on artificial intelligence (AI)? In light of such concerns, some marketing professionals have joined ranks with their tech colleagues and said that the proposed pause on AI development is, akin to Keebler cookies, “ an uncommonly good idea.”

Ethics 93

Ethics Pitching Privacy Technology 93

Sword and the Script

DECEMBER 10, 2019

As I’ve done in recent years, I’ve asked a whole bunch of smart people for their marketing predictions or PR predictions for the next year. And now on with the marketing and PR predictions for 2020. 1) Marketing embraces sustainability. 2) Marketing analytics enable better efficiency. “In 5) Marketers will slow down.

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Marketing Content Marketing Advertising Advertising 99

PR in High Definition

MAY 24, 2023

There has been a huge reaction from education leaders, worrying about such tools being used to help students cheat their way through their studies, or fearing that they will be fed incorrect information. On the other hand, in the workplace, GenZ employees have bought into the AI hype. The post Is AI changing the way we search?

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Google Engineering Tools Privacy 62

Mindful Marketing

JANUARY 29, 2023

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Ill-intentioned people can invent some very unscrupulous schemes when they put their minds to it, e.g., Volkswagen’s infamous defeat device that intentionally tricked auto emission tests.

Ethics 98

Ethics Guidelines Fashion Transportation 98

PR 20/20

NOVEMBER 29, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. Investigators (33%): Organizations that understand AI but are not deploying it beyond the pilot stage. How Do Pioneers Approach AI? Think strategically.

Marketing 47

Marketing Technology Training Privacy 47

Sword and the Script

APRIL 17, 2018

He is now the chief digital officer for Solodev , which is in part, developing and commercializing its own content management system (CMS). As marketers, I’ve found we don’t often think about CMS until there’s a problem – and in my experience, it’s usually a pretty big problem. As such he has keen insights into these platforms.

Marketing 62

Marketing Technology Data System 62

PR 20/20

JULY 3, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. What happens when you’re a content marketer who discovers an artificial intelligence system that could take your job?

Content Marketing 40

Content Marketing Marketing Data Technology 40

Mindful Marketing

FEBRUARY 26, 2023

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Competition is an inevitable part of life: Each day people contend for everything from parking spaces to produce, but perhaps the most intense competition occurs when one’s livelihood is on the line.

Ethics 94

Ethics Advertising Advertising Analysis 94

Landis PR

JANUARY 3, 2022

Note: PRGN originally posted this blog on its website. And the tools that Uwe mention will be driven more by advanced AI and linguistic technology to support a higher quality of reporting, basic translation and media monitoring among other things – as well as fact-checking technology to help fight fake news. Photo courtesy of Unsplash.

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Trends Trade Shows Agency Communications 52

Sword and the Script

DECEMBER 11, 2018

As I’m wont to do at year’s end, I ask many brilliant marketing and PR types for their take on what might transpire over the next twelve months. This year, more than 20 professionals – real people that do real marketing and PR work every day – responded and with high-quality ideas that I found to be invigorating and thought-provoking.

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Social Media Marketing Media Creativity 90

Sword and the Script

DECEMBER 15, 2020

Dozens of marketing and PR professionals express aspirations for 2020 along with educated guesses about the future . I’ve grouped all predictions this year into categories, which is an effort to make it easier to read: Marketing predictions. Marketing predictions. Efficient marketing execution and measurement.

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Marketing Employee Content Marketing Training 167