Stephen Waddington

AUGUST 27, 2019

I will continue the excellent work, which has positioned the profession as a strategic management function through active engagement with the business community showing how ethical communication can enhance economic performance. I will draw upon our talent pool of Fellows and Chartered practitioners to deliver this.

Government 113

Government Education Community Big Data 113

Masters in Communications

FEBRUARY 12, 2022

It is not something often said about mass communication, but it is so integral to our lives - and always has been - that it is easy to take the dissemination of information and its associated methods and tools for granted. Mass communication aims to meet these needs. Main Topics Quick Links What is Mass Communication?

Ethics 52

Ethics Communications Print Television 52

NewsWhip

JUNE 2, 2021

Predictive media intelligence can transform communications work – bringing Google Maps-level confidence to navigating that media storm. It’s used by reporters and communications professionals wherever advance knowledge of a story’s impact can assist in a decision – such as a crisis or time sensitive opportunity. .

Media 88

Media Data Reddit Crisis 88

Cision

SEPTEMBER 22, 2016

Is your brand communication sparking conversations…or falling on deaf ears? In this interview, Peter discusses how brands can better engage audiences, improve their measurement practices and quantify their communication efforts. Quantification of communications results continues to get more sophisticated and more accurate daily.

Measurement 120

Measurement Analytics Big Data Public Affairs 120

Critical Mention

FEBRUARY 22, 2019

AI programs identify patterns in massive data sets that ultimately drive successful marketing campaigns. “In the era of big data, we have the need to mine all of that information, and humans can no longer do it alone. Data interpretation (31%). Community building (27%). Strategic planning (42%).

Marketing 118

Marketing Data B2C Big Data 118

PRSay

DECEMBER 15, 2017

Consider obtaining your MBA, or at the very least consume books and articles, watch videos, go to seminars, participate in webinars and meet with other communications professionals on a regular basis. Network outside your company. Enter an awards competition. For example, PRSA offers the Silver Anvils and the Bronze Anvils.

Nonprofit 160

Nonprofit Local LinkedIn Big Data 160

Marketwired

FEBRUARY 11, 2016

– the REAL shift is that the really really smart people on the Comms side of things have started talking to the really really smart people on the Content side of things and figured this out: PR is good at communicating messages and stories. Thus, PR is probably a likely candidate to drive the Content machine. She holds a B.A.

Conference 100

Conference Big Data Pitching Employee 100

Stephen Waddington

DECEMBER 11, 2019

Data-driven PR, powered by AI, is impacting the evolving face of communications. AI and big data are powerful tools in improving the decision-making process. We took our industry-leading research and work to thousands of communicators worldwide. The next 12 months will involve building a community of practice.

Data-Driven PR 79

Data-Driven PR Data Conference Tools 79

Polaris

DECEMBER 18, 2014

Big data will allow us to measure everything—and as a result, nothing, if we don’t carefully select the metrics important to our business. Marketing communications will become even more complex, with so many tactical options we’ll feel as though we just stepped off a merry-go-round. It’s to grow communities where they live.”

Trends 135

Trends Marketing Pinterest Social Media 135

Waxing UnLyrical

MAY 24, 2018

“The goal is to talk to and through people and to build a community where the value of belonging is measured in how people feel and what they can do differently as a result of your engagement.” You have to be “engaging, useful and relatable,” he says. I still have my notes.). “Newsjacking” Still Works.

Creativity 96

Creativity Storytelling LinkedIn System 96

PRSay

MAY 18, 2016

The big data revolution has pushed the public relations industry forward. The focus on data within the public relations industry has occurred for a number of reasons, including: A shift to digital and advanced technologies provides communication professionals with greater access to information about their audience and efforts.

Data 106

Data Meeting Measurement Guidelines 106

Journalistics

MARCH 15, 2015

It’s an exciting time to work at the intersection of marketing, technology and communications. Big Data – well, “big data” is here to stay in our marketing vocabulary. Perhaps with a larger community, the app could have some legs. That’s it for now. What did I miss?

Trends 56

Trends Big Data Mobile Conference 56

Marketwired

FEBRUARY 16, 2016

“Creative PR means thinking outside the box—so while I believe in using traditional tools like a press release or a media pitch, make sure you get a bit creative by constructing your written communications as follows: Start with visuals: Visuals are becoming increasingly important in PR. Sometimes, an image can even spark an idea for a story.

Creativity 100

Creativity Pitching Writing Conference 100

Waxing UnLyrical

SEPTEMBER 29, 2017

Here’s some of what we talked about: On changes to the PR measurement field: A2: Biggest changes in insights have been in big data, data visualisation and increased awareness of measurement #amecmm #measurepr. Khali Sakkas , Chief Executive of Insights & Research at Isentia and an AMEC Board member.

Measurement 65

Measurement Data Big Data Banking 65

Waxing UnLyrical

JUNE 13, 2016

So what better way to kick the week off than to feature some of the world-class speakers and their thoughts on integrated communications, which is the theme of this year’s Summit? Lessons from NATO for Leading the Way in Digital Communication. Why: “I like integrated communication strategy. Here you go.

Education 40

Education Measurement Government Interviews 40

Waxing UnLyrical

JULY 2, 2018

Our most challenging PR measurement moments: A5 The most challenging PR effort was a health communications campaign for a non-profit with outreach to remote areas. Twitter and the community that took me under its wing. Was our press coverage neutral or nonexistent. Did events run smoothly? Comms #PR #measurepr. A3: Hard to say.

Measurement 40

Measurement Nonprofit Education Social Media 40

NewsWhip

JULY 29, 2021

Although Brian Mossop has a background in biomedical engineering and neuroscience, Brian currently leads a marketing and communications intelligence team to supply data-driven insights to some of the world’s leading brands. The importance of data for clients | Jump to text. Incorporating emergent data | Jump to text.

Brand 78

Brand Branding Marketing Data 78

PR 20/20

JULY 24, 2019

Create a foundation of trust : Identify data champions, communicate assumptions and definitions, and document data sources. Maintain and report on performance : Continually test and document performance, make trusted data accessible, and ensure data solutions are versioned and owned. Do not fear!

Marketing 59

Marketing Data Technology Analytics 59

PR Conversations

NOVEMBER 27, 2015

My contact and meetings with various Iranian PR pros and pundits at other conferences around the world dates back many years; I’ve also studied Iranian texts and scholarly work on communication. Bizarre first impressions. These are concepts that only quite recently we have begun to fathom in our PR body of knowledge. So what else is new?

Conference 40

Conference Hotels Internal International 40