Onclusive

MARCH 8, 2018

Heidi began the webinar by talking about what has fueled the growth in AI by citing that “more data has been created in the past two years than in the entire history of the human race” (SINTEF ITC). AI helps PR pros make sense of these massive quantities of data and surface the insights that matter.

Case Study 170

Case Study Engineering Measurement Big Data 170

Onclusive

DECEMBER 17, 2018

Jeremy Longinotti , VP of Sales and Business Development at AirPR, previously Co-Founder and Chief Operating Officer at TruSignal, the big data and predictive analytics company. Enid Maran , Managing Director at AirPR, previously Managing Director of Nielsen’s Marketing Effectiveness business.

Analytics 150

Analytics Data Big Data Technology 150

PRSay

JANUARY 3, 2018

Digital storytelling, social listening and native advertising will all dramatically increase in significance as well, even as blogs maintain an important role in disseminating information. Knowing how to work with big data will also become more important for PR pros. Look for more PR shops to say they’re “data driven.”.

Publicity 167

Publicity Social Media Measurement Television 167

Onclusive

MARCH 21, 2019

Increasingly in PR and communications, simply measuring the quantity of content that you publish or the number of earned media pieces you garner is not enough. Power of Voice is the only metric that combines content relevance, publication authority, social media amplification, and sentiment, in a single measurement.

Big Data 225

Big Data Data Meeting Measurement 225

PRSay

DECEMBER 15, 2017

Emphasize projects where you had a measurable impact on your organization. Learn more about a specific area such as content marketing or big data by attending a local Meetup If you don’t see a Meetup meeting on a topic that you’d like to know more about, then start one yourself. Make sure it’s two pages or less. Be grateful.

Nonprofit 160

Nonprofit Local LinkedIn Big Data 160

5W PR

SEPTEMBER 9, 2018

These days, in many media circles, you can’t throw a rock without hitting someone talking about data analytics. Buzzwords like “ measurable metrics ” and “big data” are everywhere. The post PR Campaigns Still Need People appeared first on 5W PR News and Updates, NY Public Relations Agency Blog.

Big Data 60

Big Data Data Technology Creativity 60

Polaris

DECEMBER 18, 2014

Big data will allow us to measure everything—and as a result, nothing, if we don’t carefully select the metrics important to our business. So here is my big prediction for next year. How do we measure results? What drives conversion? - Of course, some marketers never stopped asking these questions.

Trends 135

Trends Marketing Pinterest Social Media 135

Communications Conversations

NOVEMBER 10, 2014

” According to the site, Wordsmith “transforms Big Data into narrative reports by spotting patterns, correlations and key insights in the data and then describing them in plain English, just like a human would.” It’s worth a look as a time- and cost-saving measure. Monthly reporting 101.

Corporate 146

Corporate Communications Tools Content Marketing 146

5W PR

DECEMBER 21, 2018

Measuring Response. Quality of Data. In recent years, the “Big Data” push has been all about quantity of data, but that doesn’t mean you should ignore or undervalue the quality of your data. Checking the value and veracity of your current data sets is a good practice at the beginning of each year.

Big Data 60

Big Data Data Storytelling Measurement 60

Cision

JULY 8, 2015

If you have an idea, you can blog about it and post it on your LinkedIn profile immediately. In thought leadership, it might be blog posts or podcasts or conference speeches or networking events you organize. Q: How has social media changed the way we spread our ideas to others? Want more thought leadership insight from Dorie?

Skype 120

Skype Conference Leadership Big Data 120

Marketwired

FEBRUARY 11, 2016

STEP 3: Stop thinking about sheer volume of outputs, start thinking about the how you’re going to measure the performance of the formats you put out through channels. This post was originally published on the AirPR Blog. Tell us @AirPR. Also feel free to take us to task. We like that. She holds a B.A.

Conference 100

Conference Big Data Pitching Employee 100

Onclusive

MARCH 21, 2019

Increasingly in PR and communications, simply measuring the quantity of content that you publish or the number of earned media pieces you garner is not enough. Power of Voice is the only metric that combines content relevance, publication authority, social media amplification, and sentiment, in a single measurement.

Big Data 150

Big Data Data Meeting Measurement 150

Presspage

JULY 25, 2017

To find out more about measuring PR results quantitatively and qualitatively, check out Measuring PR success in terms of quantity and quality. Online data is booming. With big data being a hot topic and public relations professionals being pressured to deliver measurable results, online data can not be ignored anymore.

Data 92

Data Tools Measurement Big Data 92

Mindful Marketing

JULY 15, 2015

The PR analytics and PR measurement landscape are continually evolving with the advent of owned vs earned media, social channels, the Barcelona Principles and a growing demand for standards around measurement and analytics. So we know PR measurement has changed and continues to evolve (thankfully). By Seedepth.

Analytics 50

Analytics Measurement Crisis Communications Tools 50

Waxing UnLyrical

JULY 2, 2018

As Generation Z attends college and begins to enter the PR workforce, what better time than the present to reflect on how measurement has been taught and implemented by two generations prior. They let me take hold and run with social media, campaigns and the like where I learned early the value of measuring and evaluating #measurePR.

Measurement 40

Measurement Nonprofit Education Social Media 40

Critical Mention

SEPTEMBER 9, 2018

The tracks include Marketing Communication, Leadership & Management, Big Data & Measurement, Reputation & Crisis Management, Tools & Techniques and Special Interests. At the conference, you have the opportunity to maximize your time by planning your professional development journey.

Conference 66

Conference Crisis Management Survey Big Data 66

Waxing UnLyrical

NOVEMBER 9, 2016

Even within this blog for Waxing UnLyrical, the “Rebirth of Storytelling” was promoted as a returning concept back in May of 2011. ” Today, policing can be found through the organizations that are measuring the paid, earned, shared, and owned results of their public relations efforts.

Storytelling 87

Storytelling Measurement Ethics Web 87

Presspage

AUGUST 15, 2017

the importance of measurability. The PR world will also see this change - machines will be able to understand public sentiment in real time by leveraging millions of gigabytes of data, write natural and insightful copy, and tailor it to audiences in a highly targeted way, all without human intervention. thought leadership.

Technology 115

Technology Big Data Video Data 115

Marketwired

FEBRUARY 16, 2016

This is post 1 of our 5-part #CreativePR blog series. Our spring blog series will dive into this topic. Additionally, Iliff frequently moderates and participates on panels at leading technology and business conferences, and she has presented at countless conferences on the future of PR and big data. She holds a B.A.

Creativity 100

Creativity Pitching Writing Conference 100

5W PR

JUNE 6, 2022

In fact, using data-driven approaches is relatively new in public relations, especially in terms of the different advancements of tools and technologies in the realm of data analytics. That’s because companies still need tools that will help them work through and with all the data that has been generated.

Trends 88

Trends Data SEO Consumer 88

Critical Mention

AUGUST 26, 2018

There are also six professional tracks that attendees can choose from: marketing communication, leadership & management, big data & measurement, reputation & crisis management, tools & techniques, and a special interests track.

Interviews 79

Interviews Ethics Conference Leadership 79

Onclusive

DECEMBER 22, 2017

What are best practices in PR & content marketing measurement? In terms of measurement, every article we publish, every video we create, every immersive ad we delivered is directly tied to in-depth metrics.”. Big data will empower us to create more and more highly personalized content experiences.

Interviews 294

Interviews Strategy Content Marketing Advertising 294

The Hoffman Agency

APRIL 6, 2020

But about those goals — they have to be measurable goals, whether that be search engine optimization, earned media wins, or internal comms success to accurately show the performance of a business. Taking a page from data journalism.

Storytelling 53

Storytelling Data Journalism Resources 53

Masters in Communications

FEBRUARY 12, 2022

So far, we've seen the development of targeted advertising, big data collection, analytics, and other digital tracking methods for more efficient marketing and information dissemination (called Big Data), all of which have potentially sinister as well as positive uses. So, it remains in the public perception.

Ethics 52

Ethics Communications Print Television 52

PRSay

MAY 18, 2016

The big data revolution has pushed the public relations industry forward. In June, we saw AMEC upgrade its 5-year-old measurement guidelines to Barcelona Principles 2.0. In a more positive example, suppose you see a measurable traffic spike after a particular campaign. *This article was provided by Cision, a PRSA partner.

Data 106

Data Meeting Measurement Guidelines 106