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Data-Driven PR Campaign Planning: Part 1

Onclusive

If you have a media monitoring solution , such as Onclusive, you’ll discover a wealth of information in the big data analytics provided by these advanced technologies—from the current trends to the most impactful stories, authors, publications and messages that drove desired actions. Determine your campaign objectives.

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What’s your Hype Cycle Time?

Flack's Revenge

Aaron Zamost’s Medium post rang eerily true to those in the tech marketing, journalism and PR worlds. ” Or “big data” – hot or not? Back then I did an analysis that showed big data was still much buzzed about, despite the second guessing. Here’s how pros deal with it. Quantum Solace.

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What’s your Hype Cycle Time?

Flack's Revenge

Aaron Zamost’s Medium post rang eerily true for those in the tech marketing, journalism and PR worlds. ” Or “big data” – hot or not? Back then I did an analysis that showed big data was still much buzzed about, despite the second guessing. Here’s how pros deal with it.

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What Lies Ahead for Public Relations in 2018?

PRSay

Artificial intelligence also has the potential to revolutionize journalism. Digital storytelling, social listening and native advertising will all dramatically increase in significance as well, even as blogs maintain an important role in disseminating information. Look for more PR shops to say they’re “data driven.”.

Publicity 167
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The Future of Marketing eBook

Shift Communications

The Future of Marketing ebook features all nine interviews, covering topics from big data and wearables to security and the sales and social media landscapes. Those interviewed range from CEOs and journalists and include the following: Sara Castellanos : Tech Reporter at Boston Business Journal.

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Tool of the Month – OpenRefine

PR in High Definition

Last month, we visited the news:rewired conference and gained some valuable insights into how news and journalism is developing. One of sessions, hosted by Leila Haddou from the Sunday Times shared a list of the great tools out there for the media industry and amongst them we found some goodies.

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#measurePR Recap (June 2018): Lessons from Millennials and Generation X

Waxing UnLyrical

Shonali’s PR Virtuosos, blogs, etc.). A3 I studied journalism in grad school. To learn more about Danielle, connect with her on LinkedIn or Twitter and check out her blog on branding, empowerment, and cross-cultural communication.