ReimaginePR

APRIL 18, 2015

Think, as well, of the positive publicity in a time of extreme consumer skepticism towards banks,” Oates wrote. But following the crash of 2008, banks, and big businesses haven’t really been investing in people. Banks are sitting on record profits but aren’t really lending. You can read the full letter here.

Company 120

Company Banking Employee Corporate 120

Mark My Words

MARCH 5, 2015

Yesterday we got the news that Starbucks is to back a social storytelling start up. Today storytelling is colonising every aspect of business, taking precedence in the order of things. Their storytelling venture is more cliched driven spin or a jump onto a fashionable bandwagon. It’s not hard to see why stories are so powerful.

Tourism 60

Tourism Storytelling Banking Fashion 60

Newsfile

MAY 11, 2023

Furthermore, distributing a press release that announces this great achievement shows that you are invested in ESG storytelling. Involvement with Charity Work or Making a Charitable Contribution Corporate philanthropy supports the well-being of others through donations, volunteerism, sponsorships and other forms of giving back.

Writing 52

Writing Energy Training Education 52

PRSay

APRIL 7, 2021

My college job was telemarketing sales for a bank. I have always been an advocate for diversity and inclusion, for making sure our voices and our stories from marginalized and underrepresented communities are heard and seen, especially in media and entertainment; and as communicators, we’re also a part of that storytelling.

Community 143

Community Training Education Television 143

Solo PR Pro

APRIL 8, 2021

Aside from having a passion for storytelling and a knack for journalistic writing, her time as a reporter trained her in key transferable skills, including the ability to stay agile. I hadn’t even opened a bank account yet! Her experience in journalism certainly helped propel her career in PR, though.

Meeting 97

Meeting Journalism Employee Storytelling 97

Solo PR Pro

APRIL 23, 2019

Whether you represent a non-profit or corporate client, there is an excellent opportunity for positive public relations in strategic sponsorships. The Philadelphia Public Relations Association (PPRA) recently gathered a panel of corporate decisionmakers to share what works, what doesn’t, and why they value this kind of partnership.

Community 45

Community Publicity Construction Television 45

Waxing UnLyrical

MARCH 14, 2016

What You Can Learn About Storytelling from Charity Water. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. Author information Shonali Burke President & CEO at Shonali Burke Consulting, Inc.

Storytelling 40

Storytelling Banking Training Writing 40

Contently - Strategy

OCTOBER 24, 2019

Many forms of content marketing from banks take on an advisory role , educating readers on touchy topics like debt and investments. For nearly five decades, Money was a glossy finance magazine published by Meredith Corporation. Try a new audience with a new offering. Keep topics personal and relatable.

Financial 46

Financial Banking Content Marketing Writing 46

Sword and the Script

DECEMBER 21, 2021

Brad Marley , Chief Storyteller, Yelram Media . I recently saw new research showing that brand purpose is even more important to B2B buyers than to B2C customers, which is surprising but probably makes sense given the longer selling cycle and relationship to corporate reputation. PR grows more in demand.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Waxing UnLyrical

JUNE 9, 2017

Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. Author information Shonali Burke President & CEO at Shonali Burke Consulting, Inc.

How To 95

How To Banking Energy Writing 95

PRSay

APRIL 18, 2024

Taylor Swift’s much-anticipated album, The Tortured Poets Department (out April 19), sounds like it should be about a corporate communications team. We are creators, storytellers and writers. Her storytelling is personal and intimate and gives a glimpse of what she’s feeling at the moment. Swift’s songs are never formulaic.

Leadership 177

Leadership Storytelling Viral Banking 177

Waxing UnLyrical

NOVEMBER 7, 2016

Take the Master Course, of course But also, study various social media campaigns and see how they use storytelling to gain audience engagement. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™.

Measurement 65

Measurement Course LinkedIn Banking 65

Waxing UnLyrical

OCTOBER 24, 2016

I am obsessed with storytelling. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. I’m currently working as the Director of Communications and Marketing at Teach For America – New York.

Nonprofit 40

Nonprofit Banking Education LinkedIn 40

Waxing UnLyrical

JUNE 5, 2018

– Digital and visual storytelling. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. Basic graphic design skills using tools like @canva @AdobeSpark @Adobe. – Some basic html knowledge.

Nonprofit 56

Nonprofit Measurement Analytics Creativity 56

PRSay

MAY 12, 2023

In this landscape, corporate communications is at risk of being part of the “background noise” of daily life. This puts more pressure on corporate communicators to make their messages more engaging. Storytelling can be an effective way to create messages that can reach your employees and build a stronger connection to your brand.

Employee 132

Employee Communications Storytelling Corporate 132

Waxing UnLyrical

OCTOBER 17, 2016

Girl Up is the epitome of storytelling and cultivating that human touch essential in successful PR. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™.

Course 40

Course Guidelines LinkedIn Banking 40

Sword and the Script

DECEMBER 20, 2022

This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. This type of authentic, transparent storytelling will likely help organizations standout from their competitors, win over customers and investors, and keep regulators in good graces.”. ~

Marketing 187

Marketing Content Marketing Data Social Media 187

Sword and the Script

DECEMBER 26, 2023

Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” ” ~ Khaner Walker , Senior Director, Corporate Communications, Syneos Health 16. Return of increased PR budgets.”

Writing 190

Writing Communications Marketing B2B 190

Sword and the Script

DECEMBER 10, 2019

In the daily struggle for attention and visibility, small companies do not leave the field to large corporations. “Content marketing will revolve more around individuals and storytelling components. Note: see my interview with Wendy here – Network Latency and Endeavor for Jargon Free Corporate Communications; Off Script No.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

Where the Fishermen Ain't

AUGUST 30, 2016

It then becomes necessary to connect the dots between cryptofinance and storytelling, the latter of which is a lot closer to communications professional’s skillset. I don’t pretend to have the precise technical answer, but it seems that the critical components for secure digital storytelling are already in place.

Storytelling 20

Storytelling Technology Financial Groups 20

Where the Fishermen Ain't

JULY 14, 2016

It then becomes necessary to connect the dots between cryptofinance and storytelling, the latter of which is a lot closer to communications professional’s skillset. I don’t pretend to have the precise technical answer, but it seems that the critical components for secure digital storytelling are already in place.

Storytelling 20

Storytelling Technology Financial Groups 20

Waxing UnLyrical

APRIL 4, 2016

PR Stands for Personal Relationships’: Scott Higley on Strategic Storytelling, Trends and Branding. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. ” 7. ‘PR

Banking 40

Banking Social Media Storytelling Training 40

Sword and the Script

DECEMBER 11, 2018

I believe there will be an acceleration towards humanizing brands, putting individuals in front of a corporate identity, in an effort to emotionally connect with customers.”. – BJ Schaknowski | Vertafore. Also see PR and Storytelling; Off Script No. January 2016: 11 Shrewd PR and Marketing Predictions You Can Bank On.

Social Media 90

Social Media Marketing Media Creativity 90

Sword and the Script

DECEMBER 15, 2020

Podcasts are great for the delivery of credible information and analysis, and storytelling. Stressed corporate teams can hire extra PR and marketing muscle to supplement themselves, often without committing to long-term benefits and employment packages. January 2016: 11 Shrewd PR and Marketing Predictions You Can Bank On.

Marketing 167

Marketing Employee Content Marketing Training 167

Masters in Communications

FEBRUARY 12, 2022

If not religious in nature, then it could be a written form of word-of-mouth storytelling as many early pictorial depictions tended to be. It includes censorship which can be political, religious, or moral, but it can also exist within a democratic society and be selective when media elements criticize the military or corporate entities.

Ethics 52

Ethics Communications Print Television 52