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Convergence of Marketing & Comms: Insights From E*Trade, Dolby, BitGo,  Bank of the West

Onclusive

At the recent Growth PR Conference from AirPR, leadership from E*Trade, Dolby, BitGo, and Bank of the West shared their personal experiences and thoughts on what works… and what doesn’t. Ben Stuart, CMO, Bank of the West. “I Becky Saeger, Board of Directors, E*Trade Financial. “I

Banking 199
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Latest And Greatest PR Storytelling Tips

ImPRessions - Crenshaw Communications

Contemporary public relations has appropriated the classic cultural art form of rich storytelling, because no one can resist a good story. Most “marketing geniuses” are strong storytellers. Not everyone is a natural storyteller. The Moth website even features its own storytelling tips to help you get started.

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3 Surprising Things People Want From Branded Content

Contently - Strategy

You want guidance from advisors at a successful bank or the thought leaders at a B2B tech company in your field. Social impact storytelling drives purchase consideration. I wrote about the research behind the power of social impact storytelling in December , and now our own research backs this up.

Brand 132
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ICON 2023 Q&A: Delta’s Gina Laughlin on an ‘Employees First’ Approach to Internal Comms

PRSay

We also enable email access to files they need, or to our internet, our storytelling. Through good PR and communications strategies across a number of channels and tactics, over time, every day, you put those chips in the bank. In some cases, for us, it means putting a device in the hands of an employee. We try different tactics.

Employee 126
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How to Communicate Effectively: 3 Lessons from FDR’s “Fear Itself” Speech

Stern + Associates

This was a crucial event because Roosevelt, taking office at the height of the Great Depression, amid mass bank failure, home and farm foreclosures and an unemployment rate of about 25%, went on to change the country – and later the world – in ways unprecedented since at least the aftermath of the Civil War.

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3 Tips for Building the Perfect Story Template

PRSay

A participant in one of my storytelling workshops once shared this advice: “If you’re writing about seeing a snake at a picnic, for gosh sake, start with the snake. The day the bank called your loan. Master the Art of Storytelling. Would you like to learn Ann’s full system for engaging readers with corporate storytelling?

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Prezly

Frederik Vincx

Clientele includes heavyweights such as Audi, Axa Bank, Danone, IKEA, Samsung. Our clients have testified to the increased efficiency and enhanced storytelling ability that our toolkit provides. Highlights Bootstrapped to 7 figures annual recurring revenue. Lead product design and marketing.