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Communications Needed to Navigate the Real Estate Commission Crisis

David PR Group

Within the residential real estate industry, a pivotal shift is underway, one that could redefine the landscape of buying and selling homes in the United States. For a more detailed explanation, I suggest reading a great article by real estate reporter, and friend of mine, Jeff Ostrowski and his colleague at Bankrate here.)

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How to Get Free Publicity Now (Real Estate Agents)

PR for Anyone

This tactic is one of the easiest ways to get media exposure for your business by taking what is already in the news and bringing it home (to your local market) and/or establishing yourself as the expert on that topic. . What information can you provide to keep the story going and position you as the real estate expert on the topic?

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How to Pitch Editors – Creating an Annual Pitching Calendar for Real Estate Agents

PR for Anyone

If you are pitching national publications, you have to submit 4 months in advance, regional is 2 months, and local newspapers and television are two weeks unless it’s breaking news. Remember to think of what matters in real estate during the general season and then be more specific month-to-month. Patrick’s Day, Spring Market ?.

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Pitching the Local Media – Tips from the Pros

PR for Anyone

It is an absolute game changer for their real estate business in terms of credibility and visibility. The easiest way to do this is pitching the local media. Kathy Orton, Reporter and Real Estate Web Editor, Washington Post. Real estate agents tend to not think in terms of the story of the house.

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Public Relations Skills

PR for Anyone

As a real estate agent, it’s important to be the “famous” agent in your community. The media is going to use someone as their real estate expert, so let it be you. By incorporating this type of visibility into your day-to-day plan, it will help you grow your real estate business. People upsizing?

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Don’t Be Vanilla!

PR for Anyone

According to HomeLight, there are over two million real estate agents in the United States. Below are some things you can do to position yourself as the expert in real estate: Establish a great brand. Create great content about the local market. Be the peanut butter fudge mocha of real estate.

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How to Create Great Content – FAST

PR for Anyone

Look at holidays and what you can relate your real estate business to and then post things about that. August – 21 st Senior Citizens Day – What are the trends of Senior Citizens and real estate? This is a great way to highlight your expertise in the real estate market with this demographic.