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Rebranding an Innovative Tech Start-up that Revolutionized its Industry

The Hoyt Organization

A tech start-up, Auction.com, and the nation’s largest online real estate marketplace and considered the “eBay of real estate since 2007,” decided to change its name to Ten-X in January of 2016. articles per day for the tech start-up.

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Newsjacking with David Meerman Scott

PR for Anyone

David's expertise is backed by real-world experience building businesses, running marketing and sales teams, and advising highly successful companies. and as an international speaker in over 40 countries and on all seven continents. And if you're in the real estate business, perhaps they forgot about real estate.

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MediaPulse | A Weekly Media Round-Up

Cision

Launchpad: A bevy of new apps, digital services and media launched this week, including Verizon ‘s mobile video service go90 ( TechCrunch ); Comcast ‘s video service, Watchable ( Variety ); Yahoo ‘s new niche verticals, Yahoo Real Estate and Yahoo Celebrity ( FishbowlNY ); Lena Dunham ‘s lifestyle newsletter, Lenny ( Chicago (..)

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Managing Media Relations for a Publisher; Off Script No. 32: Rachael Wolensky of ALM

Sword and the Script

I can’t say to a C-Suite executive that ‘you got X dollars in sales that you can use towards your P&L from this external article mention.’. I can share great numbers and show potential clicks from our press release page, traffic and articles we are mentioned in. It blew my mind to watch it come through with one person!

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Maxim Behar for the Polish Magazine PR Manager: Modern PR Globally

Maxim Behar

In order to do it correctly, we must have a completely different level of understanding of the company's activities, we must know the internal organizational structure, and even to put ourselves in the CEO’s place. In PR agencies we work on the "secondary" market, as well as lawyers or real estate brokers.

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Domain Expertise: 10 Ways to Build Your Team's Industry Know-How

PR 20/20

At PR 20/20, we work with clients across industries—from manufacturing and distribution, to healthcare, insurance, finance, real estate, technology and more. Or, how do you ensure your internal marketing team is continually improving? Internal subject matter experts (SMEs) and their specific _. Take (and share) notes.

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Benefits of Utilizing PR for Your Brand

Victorious PR

Whether it is podcasts, blogs, or articles, seeing the growth at the moment is something you can learn for the future. This is one of the forgotten parts of working with a public relations team is the long-term internal effects. While working with a reputable PR team, you will be able to visualize the growth of your brand.

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