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How trust and transparent PR are redefining the agricultural sector

Agility PR Solutions

In the past few years, the agricultural sector has seen some significant changes. In many ways, this is due to the shift in consumer habits. The post How trust and transparent PR are redefining the agricultural sector appeared first on Agility PR Solutions.

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The Ongoing Importance of Sustainable Practices for Consumer Brands

5W PR

For brands, it’s about connecting with consumers , igniting creativity, and becoming the hero in a story that customers desperately want to be a part of. All of it is because the consumer game has irrevocably changed. The brand prioritizes sourcing sunflower oil from sustainable agriculture.

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How to Attract Gen Z Consumers to your Wine Brand

5W PR

Authenticity Gen Z consumers value authenticity and transparency in the brands they consume. Sustainability Sustainability is an essential factor when marketing to Gen Z consumers, who are more concerned about the environment and sustainability practices. Wine brands can appeal to Gen Z consumers by supporting social causes.

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What is the Upcycled Food Trend

5W PR

Consumers, businesses, and policymakers are realizing the importance of addressing food waste and its impact on the environment. Resource efficiency Upcycling conserves valuable resources such as water, energy, and agricultural land. Many consumers are still unfamiliar with the concept of upcycled food.

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The top external criticisms your brand could face

NewsWhip

Criticism is constant, especially with rising consumer expectations. That’s why it’s important to stay on top of public opinion and monitor the conversations that surround your brand. Sustainability Consumers have a growing awareness of environmental issues. Anything less and public opinion may change.

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Standing Out Among Plant-Based Beverages

5W PR

Consumers can now choose from options like almond milk, oat milk, and pea protein-based drinks to avoid animal products. To attract consumers, effective beverage marketing strategies are crucial. While some focus on health or the environment, many consumers won’t sacrifice taste.

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Don't Be Naïve About Native Advertising

Mindful Marketing

Native advertising has likely existed for more than a century, one of the earliest examples being John Deere’s agricultural magazine The Furrow , which contained “articles on agriculture and farming tips” alongside ads for the firm’s agricultural products.