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The Ongoing Importance of Sustainable Practices for Consumer Brands

5W PR

For brands, it’s about connecting with consumers , igniting creativity, and becoming the hero in a story that customers desperately want to be a part of. All of it is because the consumer game has irrevocably changed. The brand prioritizes sourcing sunflower oil from sustainable agriculture.

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What is the Upcycled Food Trend

5W PR

Consumers, businesses, and policymakers are realizing the importance of addressing food waste and its impact on the environment. The process of upcycling food involves identifying unused or underutilized food sources and creatively transforming them into appealing, safe, and nutritious products. How does food upcycling work?

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Standing Out Among Plant-Based Beverages

5W PR

Consumers can now choose from options like almond milk, oat milk, and pea protein-based drinks to avoid animal products. To attract consumers, effective beverage marketing strategies are crucial. While some focus on health or the environment, many consumers won’t sacrifice taste.

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Join #PRStudChat on April 18th to Discuss Marketing Consumer-Based Products with a Government Agency

Deirdre Breakenridge

There are opportunities that exist for consumer brands to market within the purview of a government agency. ET, special guest and co-host, Tyler Madison, Program Manager at Kentucky Proud, will lead a #PRStudChat discussion on “Marketing Consumer-Based Products With a Government Agency.” Why or why not? If so, how?

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How to Contact Reporters For Your Digital PR Campaigns

Buzzstream

This search has uncovered publications, which we can use to search the site for relevant journalists, as outlined in the next section. We’ll use X’s Advanced Search feature, which allows you to be a little more creative with your searches. Finding websites and publications and then identifying journalists can be time-consuming.

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Behind the Headlines With Lauren Kaufman

Cision

For as long as I can remember, I have loved art, writing and being creative. Knowing I had a way with words, I eventually wanted to find an industry that utilized those skills and allowed for creativity. While I excelled at all my classes, I would always rather write an essay than take a multiple choice test.

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10 Million Reasons to Make AI Education Accessible for Marketers

PR 20/20

That same week, I was offered my first internship with a public relations agency in Cleveland, Ohio (my hometown). To the three great technological revolutions–the agricultural, the industrial, and the computational–we will add a fourth: the AI revolution.” — Sam Altman, CEO, OpenAI. You can become a next-gen marketer.