5W PR

FEBRUARY 14, 2024

For brands, it’s about connecting with consumers , igniting creativity, and becoming the hero in a story that customers desperately want to be a part of. All of it is because the consumer game has irrevocably changed. The brand prioritizes sourcing sunflower oil from sustainable agriculture.

Consumer 78

Consumer Brand Branding Agriculture 78

5W PR

MAY 15, 2023

Authenticity Gen Z consumers value authenticity and transparency in the brands they consume. Sustainability Sustainability is an essential factor when marketing to Gen Z consumers, who are more concerned about the environment and sustainability practices. Wine brands can appeal to Gen Z consumers by supporting social causes.

Consumer 88

Consumer Brand Branding Agriculture 88

NewsWhip

JANUARY 11, 2024

Criticism is constant, especially with rising consumer expectations. That’s why it’s important to stay on top of public opinion and monitor the conversations that surround your brand. Sustainability Consumers have a growing awareness of environmental issues. Anything less and public opinion may change.

Brand 78

Brand Branding Agriculture Ethics 78

5W PR

OCTOBER 30, 2023

Consumers, businesses, and policymakers are realizing the importance of addressing food waste and its impact on the environment. This movement is guided by sustainability, resource efficiency, and ethical food production. Resource efficiency Upcycling conserves valuable resources such as water, energy, and agricultural land.

Trends 78

Trends Agriculture Resources Consumer 78

Flack's Revenge

AUGUST 6, 2019

Brand managers and PR pros should be actively searching for ways to express their brand values to consumers… Think about Patagonia’s campaign to save protected national park land. This movement, if successful would compel them to balance profits and ethics. So, what should you speak out on?

Corporate 198

Corporate Brand Branding Agriculture 198

Mindful Marketing

MAY 22, 2021

Native advertising has likely existed for more than a century, one of the earliest examples being John Deere’s agricultural magazine The Furrow , which contained “articles on agriculture and farming tips” alongside ads for the firm’s agricultural products.

Advertising 114

Advertising Advertising Agriculture Ethics 114

Buzzstream

MAY 2, 2024

Instead, let’s discuss the most effective (and ethical) ways to contact reporters and journalists. This search has uncovered publications, which we can use to search the site for relevant journalists, as outlined in the next section. I’m searching for any profiles that include farming, agriculture, or agriculture and “reporter.”

Digital PR 62

Digital PR Report How To Pitching 62