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The Ongoing Importance of Sustainable Practices for Consumer Brands

5W PR

Forget the boring corporate social responsibility reports and dull “eco-friendly” slogans scrawled across plastic packaging. For brands, it’s about connecting with consumers , igniting creativity, and becoming the hero in a story that customers desperately want to be a part of.

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United we Brand? Top Reads on Corporate Activism

Flack's Revenge

Brand managers and PR pros should be actively searching for ways to express their brand values to consumers… Think about Patagonia’s campaign to save protected national park land. I’m a cynic and question the motives behind most corporate activism. And corporate persons are the most powerful people in our world.”.

Corporate 198
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Best PR Uses For Video Content

ImPRessions - Crenshaw Communications

Video enhances SEO, has the best ROI, keeps consumers engaged longer, and is more shareable than many other content forms. A public-facing CEO. As noted in our post on long-form content , a CEO can help influence a corporate image as well as build a personal brand through regular video communications. 7 best PR uses for video.

Video 149
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Strategic Collaboration: Creating Meaningful Connections

PRSay

As consumers, we spend little time thinking about the people behind our favorite brands. Are you seen in their eyes as a corporate conglomerate or faceless brand, or do they see a dedicated team that is passionate about pleasing their customers? We have the luxury of having customers on our corporate campus regularly.

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PR Rock Stars: Geosys’s Emily Negrin

Communications Conversations

I am the global director of communications and brand marketing at Geosys, a company which specializes in satellite remote sensing for agriculture. My role revolves around positioning Geosys as the industry leader in remote sensing for agriculture by serving as a trusted partner for our core market segments.

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10 Million Reasons to Make AI Education Accessible for Marketers

PR 20/20

That same week, I was offered my first internship with a public relations agency in Cleveland, Ohio (my hometown). To the three great technological revolutions–the agricultural, the industrial, and the computational–we will add a fourth: the AI revolution.” — Sam Altman, CEO, OpenAI. You can become a next-gen marketer. and Exceed.

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Examining the (weird) science of communication presentations

PR Conversations

Whether it is a field of scientific endeavour, a corporate communications challenge or an attempt to communicate the position of a government or government department, a diverse talent pool will eventually do a better job than a single demographic. Diversity key in communicating ideas.