Agility PR Solutions
FEBRUARY 6, 2020
In the past few years, the agricultural sector has seen some significant changes. In many ways, this is due to the shift in consumer habits. The post How trust and transparent PR are redefining the agricultural sector appeared first on Agility PR Solutions.
5W PR
MAY 15, 2023
Authenticity Gen Z consumers value authenticity and transparency in the brands they consume. Sustainability Sustainability is an essential factor when marketing to Gen Z consumers, who are more concerned about the environment and sustainability practices. Wine brands can appeal to Gen Z consumers by supporting social causes.
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5W PR
OCTOBER 30, 2023
Consumers, businesses, and policymakers are realizing the importance of addressing food waste and its impact on the environment. Resource efficiency Upcycling conserves valuable resources such as water, energy, and agricultural land. Many consumers are still unfamiliar with the concept of upcycled food.
5W PR
APRIL 18, 2023
Consumers can now choose from options like almond milk, oat milk, and pea protein-based drinks to avoid animal products. To attract consumers, effective beverage marketing strategies are crucial. While some focus on health or the environment, many consumers won’t sacrifice taste.
Konnect Agency
MARCH 20, 2024
Brands like Force of Nature Meats wowed us with their dedication to restoring the earth through regenerative agriculture practices. From eye-catching packaging to vibrant signage, brands embraced hues of pink, blue, yellow and lavender to captivate consumers’ attention and convey a sense of energy and vitality.
Mindful Marketing
MAY 22, 2021
Native advertising has likely existed for more than a century, one of the earliest examples being John Deere’s agricultural magazine The Furrow , which contained “articles on agriculture and farming tips” alongside ads for the firm’s agricultural products.
Flack's Revenge
AUGUST 6, 2019
Brand managers and PR pros should be actively searching for ways to express their brand values to consumers… Think about Patagonia’s campaign to save protected national park land. So, what should you speak out on? What happens when bottom line realities collide with CSR goals? This NY Times article shows the blowback that can result.
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