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Content analysis tool BuzzSumo adds journalist database for SMBs [PR tech sum no. 48]

Sword and the Script

BuzzSumo edges into PR with journalist database for SMBs; Poppulo adds generative AI for internal comms; why don’t PR software vendors follow basic PR standard practices? According to the release the software uses employee behavioral data to “identify content themes and gain insights into audience engagement.”

Analysis 154
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5 Trends Shaping Tech PR In 2018

ImPRessions - Crenshaw Communications

Privacy regulations. The GDPR privacy rule officially blazed into our lives in May. And it won’t be the last data protection or privacy regulation we’ll see. In July, the state of California passed its own data privacy regulations called CCPA , and other states are sure to follow. 5 tech PR trends.

Trends 157
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Cannes Lions 2023: AdTech Dominates At The World’s Biggest Creative Meet

ImPRessions - Crenshaw Communications

” Okay, so maybe people aren’t shouting about tools and software for advertisers. Yet as a PR agency with deep roots in adtech, we’ve been tracking Cannes Lions for years. This includes how businesses navigate viral backlash, privacy laws, AI, and the metaverse to connect with audiences in meaningful ways.

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PR Tactics To Differentiate Your Brand

ImPRessions - Crenshaw Communications

Instead, the PR agency or team should work with leadership to commit to a strict definition of the brand voice — and it should come from a place of authenticity. The small B2B software provider Basecamp set out to be different from the moment is began in 1999. Down-to-earth? Aspirational or emotional?

Brand 196
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Why Your Technology Company Needs PR

ImPRessions - Crenshaw Communications

Good will and strong community relations are also in demand as Silicon Valley is blamed for a host of problems, from data privacy threats to income inequality. Still, the decision to hire a PR agency can be a controversial one for a cash-strapped startup. Here’s how any tech company can benefit from the right PR campaign.

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Dawn of the Intelligently Automated Agency

PR 20/20

Artificial intelligence is accelerating change in the marketing industry, and your career: Consumers will demand greater personalization , while wanting to control their data and privacy. We’ve decided to accelerate the transformation to drive efficiency and performance for our agency and our clients. Career paths will evolve.

Agency 84
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GDPR Primer for Marketing and Public Relations

Shift Communications

Marketers, advertisers, and public relations professionals are ill-informed and ill-equipped to manage the largest change in data and privacy in the last 20 years: GDPR. GDPR, the General Data Protection Regulation, is an EU regulation which strengthens data protection and privacy for EU citizens and the companies they do business with.

Publicity 163