PRSay

AUGUST 30, 2016

Ten years as a print journalist didn’t push me toward grad school, and even when I entered the public relations field, I continued to cling to my spot on the sidelines, focusing on tactics rather than a wider scope or the spotlight. The Readiness Review was a great exercise for me. I had all the elements down.

Exercises 74

Exercises Print Groups Conference 74

Stephen Waddington

MAY 19, 2020

The freelance PR market shut down in the first week of April as agencies and in-house teams reacted to the markets they serve and cut costs. That will continue, impacting outdoor, experiential, events, meetings and print Brands need to own and control their own media to engage with stakeholders.

Crisis 151

Crisis Government Energy Community 151

Scott Public Relations

JUNE 26, 2020

Since 1987, when the FCC (Federal Communications Commission) Fairness Doctrine was repealed that required broadcast, network, and print media to present news in a balanced and factual way, the path has been cleared for one-sided, fantastical, and controversial broadcasts and articles. It’s an exercise in futility.

Healthcare 52

Healthcare Insurance Insurance Social Media 52

Stephen Waddington

JUNE 21, 2018

Print, not news, in decline The quarterly Audit Bureau of Circulations (ABC) data is a depressing read. Print has ceded to digital in all but a few niches. It’s an issue that is exercising law makers around the world following the EU Referendum in the UK, and US Election, in 2016. Half the world has access to the internet.

Social Media 73

Social Media Print Study Advertising 73

Sword and the Script

DECEMBER 5, 2017

Finally, there are some that have been actually able to sell subscriptions to print magazines they publish (Lifetime Fitness). So, kids get exercise in a confidence-building and social activity that is designed to fit the schedule of a working parent. Can your agency bring big ideas and execute? The model itself is pure genius.

Content Marketing 67

Content Marketing Case Study Marketing Conference 67

Sword and the Script

JANUARY 3, 2017

Agencies know it, but they’re pushed to lower costs by CMOs that want to pretend cheaper is always possible and desirable. So, the agencies (as they’ve admitted to me) will blend some percentage of absolute crap sites into their digital target mixes to lower the official budget. And yet, there are problems. Far harder.

Journalism 62

Journalism Content Marketing Creativity Leadership 62

ZudePR

MARCH 22, 2018

H: What about the print quality? There were points when I thought the whole endeavour was just a huge exercise in procrastination. I made sure I ate well, slept adequately and exercised daily, mainly running. E: Why do people look down their noses at it? F: What could I learn? What would the scope for personal development be?

Writing 83

Writing Google Blogging Exercises 83

5W PR

JULY 15, 2020

There’s no reason to stress about typos that were printed on 100 physical copies of materials. it can exercise some control over who chooses to write about and how they portray the brand. Additionally, the company has the option to make updates to a media kit as needed and fix any errors that are noticed post publication.

How To 176

How To Media Guidelines Pitching 176

Mindful Marketing

FEBRUARY 8, 2019

.” The FDA, which regulates food labeling, continues to allow food manufacturers to print “whole grain” on the front of their packages without any absolute or relative reference information , i.e., how many grams of whole grain the product contains or how much whole grain there is relative to refined flour. ” x 4.5”)

Print 80

Print Consumer Exercises Groups 80

MaccaPR

SEPTEMBER 3, 2014

Chief marketing officers are in love with the idea of breaking a GUINNESS WORLD RECORDS® event record and having their brands bask in the seemingly viral eruption of TV, radio, print and online buzz that comes from that honor. “It all starts with which record you decide to break!,” ” says Antoniou.

Viral 88

Viral Marketing Guidelines Local 88

ZudePR

DECEMBER 30, 2016

Hot off the printed press. All the exercises and activities I want to do with my family. The post The Top 10 Books of 2016 (According to Zude) appeared first on Glasgow PR Agencies | Scottish Digital PR Company | Zude. All 160 episodes since July 2014. Jab Jab, right hook. The man’s crushing it. It is THAT good. #7:

Writing 84

Writing Google Meeting Airlines 84

Frederik Vincx

DECEMBER 11, 2015

One of the big reasons that most agencies have not invested in reengineering their agency model is down to the money it has taken to do this (£500,000 by our last count) and also the lack of digital knowledge of most agency owners, who have grown up in a very traditional PR career. Raf Weverbergh , founder of PR agency FINN.

How To 60

How To Software System Employee 60

Stephen Waddington

MAY 9, 2020

Most outdoor, experiential, events, meetings and print simply don’t work. Joe Wickes, The Body Coach , runs exercise sessions on YouTube each morning for his two million subscribers. The Bigger Picture is a photographic and video agency in the North East of England. It’s led to a saturation and brands struggling to cut through.

Brand 157

Brand Branding Travel Crisis 157

Buzzstream

NOVEMBER 10, 2020

Yet, if you take statistics from a study by the government, scientists or climate specialists, or one by an international body like the International Energy Agency (IEA), your source is far more credible. If a study reveals that ‘1 in 4 Brits exercise for mental health reasons’, write that as your subject line rather than a pun-filled cliché.

Pitching 164

Pitching Writing Digital PR How To 164