Cision

JANUARY 19, 2017

Catriona Pollard is the director of CP Communications, an organization which merges traditional PR tactics with cutting – edge social media strategies to best engage consumers. Storytelling by recognized, influential people is where PR is heading. They can be aspirational stories, relatable or educational.

Social Media 120

Social Media Newspapers Pitching Reputation 120

5W PR

JUNE 23, 2022

When a company is able to do that, it can generate a lot of positive exposure in relevant outlets, trade publications, and even columns in both local and international newspapers. The post Prop Tech Public Relations appeared first on Public Relations Blog | 5W PR Agency | PR Firm. Simplicity.

Publicity 88

Publicity Reputation Technology Industry 88

Cision

MAY 4, 2016

In short, I will assist CEO Thomas Graham and EVP Angela Dejene in executing our mission and in planning for and managing the growth of the agency. The journalist tells a story for the consumer, voter or investor. The PR person assists a client in telling his story, but always with the consumer ultimately in mind.

Newspapers 120

Newspapers Journalism Pitching Report 120

Stephen Waddington

MAY 16, 2019

Content creation and relationships Danielle Whitfield started her career as a journalist at a news agency called North News and Pictures. Her time creating editorial content for consumer and national media led to a job at Newcastle Airport. The agency works for clients including Lynx, Levi’s and Marmite. Here are their stories.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

Sword and the Script

SEPTEMBER 8, 2020

She and her research team conducted a focus group with 46 participants and also using a panel to survey 1,500 consumers. is $100,000 in 2020; it’s higher for in-house PR and corporate communications roles at $145,500 and lower for PR agencies at $90,000. >>> Can your agency bring big ideas and execute?

Survey 98

Survey Industry Leadership Study 98

ImPRessions - Crenshaw Communications

JUNE 7, 2019

PR intern’s guide to agency lingo. PR people and reporters work very closely every day, and are very much in the same business of storytelling. Earned media – Interns need to learn this term first, since it’s among the things clients bring on agencies for. Truth is, it’s not that dark.

Agency 192

Agency Internal International Pitching 192

Mark My Words

SEPTEMBER 4, 2015

To use Robert Thompson’s words: “Rebekah will lead a great team at News UK into the digital future, while maximising the influence and reach of our newspapers, which remain the most informative and successful in Britain and beyond”…blah blah blah. The question is does the real world of the mass consumers care about RB re-appointment?

Newspapers 60

Newspapers Print Instagram Twitter 60

Sword and the Script

DECEMBER 20, 2022

There are so many thoughtful contributions – from people working on both the in-house and agency sides. a) Many community newspapers going away and hopefully still being available in some kind of online format. To that end, this year’s roundup is uh-mazing. My own predictions are listed at the very bottom. I see a few things.

Marketing 196

Marketing Content Marketing Data Social Media 196

Sword and the Script

DECEMBER 22, 2020

is $100,000 in 2020; it’s higher for in-house PR and corporate communication roles at $145,500 and lower for PR agencies at $90,000. Data, storytelling and blogging of grow in importance. Data & analytics (76%), storytelling (74%) and content marketing, like blogging (74%) were increasingly important to PR pros in 2020.

Survey 178

Survey Marketing B2B Study 178

Beyond PR

MAY 12, 2016

When working with clients to create engaging content, PR agencies must navigate a number of personal, emotional and habitual obstacles. Inspired storytelling and strong visuals can help today’s agencies start conversations, interest media and hook new customers for their clients. In a word, content.

Agency 40

Agency Real Estate Film Video 40

NewsWhip

JUNE 23, 2021

Agency of the future | Jump to text. And Zach, I think it’d be good to learn more about yourself, your role, the insights team at Kivvit, as well as getting a sense really of what his concept of the agency of the future means for you and for Kivvit. And it’s almost ironic to talk about agency of the future.

Data 78

Data Media Analytics Energy 78

NewsWhip

MAY 27, 2021

The future of storytelling in healthcare communications. In the digital age the rules for reaching an audience change almost constantly, but agencies are rising to the challenge of high expectations for content on newly emerging channels.?. COVID changing healthcare storytelling | Jump to text. Watch webinar. Read transcript.

Healthcare 78

Healthcare Storytelling Communications Local 78

Cision

FEBRUARY 18, 2016

In this interview, Bob Gold, founder, president and CEO of Los Angeles-based PR agency Bob Gold & Associates, shares his strategy for delivering the right message to clients and their customers at the right time. What do you think was the key factor in the agency winning that account? All business is the business of relationships.

Storytelling 120

Storytelling Video Local Measurement 120

MaccaPR

FEBRUARY 23, 2016

and has over 15 years of experience working for public relations agencies and corporations, including FICO and Xiotech. Corey duBrowa, SVP of Global Communications at Starbucks, says that 2015 was the year of the “ Democratization of Storytelling.” But I feel that the term “storytelling” has become a cliché. Do you agree?

Storytelling 48

Storytelling Corporate Case Study Measurement 48

Stephen Waddington

DECEMBER 5, 2018

Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. Indeed, many of the hottest public relations agencies such as Manifest and the Romans, and large international networks such as Golin, Ketchum, and Weber Shandwick, proudly lead with earned media.

Media Relations 115

Media Relations Media Print Newspapers 115

Communications Conversations

MAY 13, 2015

She is editor-in-chief of The Winonan , WSU’s campus newspaper; she is president of the WSU Public Relations Student Society of America chapter; and she is executive director of the WSU St. With a passion for storytelling and nomadic spirit, Natalie realized she could combine her love for writing and travel with a career in public relations.

Groups 60

Groups Internal International Conference 60

Masters in Communications

FEBRUARY 12, 2022

Way before newspapers, the Romans and Greeks used scrolls, Egyptians used papyrus, and ancient China used a form of paper to distribute information, even if that information was limited to an inner circle of elites or an educated few in those cases. China is credited with starting the world's first newspaper.

Ethics 52

Ethics Communications Print Television 52