ImPRessions - Crenshaw Communications

JUNE 12, 2019

Dad was trying to say that you don’t want to attract the wrong kind of attention, and the same goes for brands. Even if the executive spokesperson — usually the CEO — is naturally charismatic and confident facing the media, she should never venture into the public eye without media training.

Media Training 256

Media Training Training Agency Crisis 256

Prohibition

JANUARY 24, 2022

The negative reaction caused by unplanned events can quickly snowball into a full-fledged mess, but that’s where a PR agency comes in to provide documentation, analysis and actionable advice to help companies handle their most sensitive high stakes situations with professionalism. Prohibition PR handle media relations.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

ImPRessions - Crenshaw Communications

OCTOBER 26, 2022

Regular “touch-base” calls are a PR agency staple. So how can PR teams run top-notch calls with the brands and teams they support – whether external or within the same organization? A PR agency is typically brought on to do more than secure media coverage. First, cover the basics . Go beyond tactics.

How To 156

How To Meeting Case Study Survey 156

ImPRessions - Crenshaw Communications

OCTOBER 26, 2022

Regular “touch-base” calls are a PR agency staple. So how can PR teams run top-notch calls with the brands and teams they support – whether external or within the same organization? A PR agency is typically brought on to do more than secure media coverage. First, cover the basics . Go beyond tactics.

How To 156

How To Meeting Case Study Survey 156

Victorious PR

FEBRUARY 16, 2023

Public relations (PR) is essential in promoting a brand and driving sales. It helps build and maintain a brand’s positive image and can influence people’s perception of it. In modern times, public perception of your brand is more critical than any traditional advertising.

Brand 52

Brand Branding Training Viral 52

Victorious PR

FEBRUARY 16, 2023

Public relations (PR) is essential in promoting a brand and driving sales. It helps build and maintain a brand’s positive image and can influence people’s perception of it. In modern times, public perception of your brand is more critical than any traditional advertising.

Branding 52

Branding Brand Training Viral 52

Victorious PR

FEBRUARY 16, 2023

Public relations (PR) is essential in promoting a brand and driving sales. It helps build and maintain a brand’s positive image and can influence people’s perception of it. In modern times, public perception of your brand is more critical than any traditional advertising.

Branding 52

Branding Brand Publicity Training 52

Mindful Marketing

FEBRUARY 15, 2017

Hiring an agency can seem pretty cool – having a dedicated team of professionals promoting you and your business all day sounds nice, right? So when is the right time to hire a PR agency? There are a plethora of tools to make it easy until you reach the pivot point to needing a full blown agency. That depends.

Agency 50

Agency Crisis Communications Measurement Analytics 50

ImPRessions - Crenshaw Communications

JANUARY 16, 2018

Agency teams may think they’re in constant touch with clients as the emails fly back and forth, but that’s not enough. Misguided media relations strategy. Lack of preparation for a media interview. Some CEOs and others in leadership positions shun the idea of media training.

Skype 170

Skype Interviews Crisis Communications Crisis 170

Reputation Us

JULY 26, 2019

Wikipedia defines public relations (PR) as the practice of deliberately managing the spread of information between an individual or an organization (such as a business, government agency, or a nonprofit organization) and the public. However, PR is not marketing, advertising or branding. Media and Message Unity Training.

Publicity 60

Publicity Wikipedia Nonprofit Media Training 60

Shift Communications

JULY 19, 2017

As our VP of Marketing Tech previously summarized : In a crisis management situation, something has gone wrong and your brand is on fire. to help ensure his vegan donut business and brand reputation doesn’t suffer during or after Shark Week. Media training. Owned media/messaging. Media relations.

Case Study 118

Case Study Crisis Management Crisis Study 118

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

When considering an agency to handle reputation management and media relations for a company, consider these signs as indicators of the need to boost PR efforts. Intrepid PR strategists pitch an editor a trend piece on new IoT security or other products and voila, a round-up story with five or six brands appears.

Company 136

Company Interviews Reputation Privacy 136

Cision

AUGUST 24, 2016

Cheryl Byrne, a communications consultant in Marblehead, MA, says listening to your audience is one the most important things for a brand to do. In this interview, Cheryl discusses the keys to maintaining your brand reputation, the challenges social media presents and how to keep your audience engaged. How did you handle it?

Social Media 120

Social Media Reputation Crisis Media Training 120

Barokas

DECEMBER 5, 2019

Whether you are working with an agency, handling in-house or preparing to kick off the RFP process, make sure you ask these questions among your team to spur the development of a comprehensive and executable media relations program in the new year. Is your budget proportionate to expectations? Are your spokespeople working?

Strategy 78

Strategy Media Storytelling Pinterest 78

PRSay

MARCH 18, 2020

To help your team, we’re sharing our approach, which is based on experience and feedback from our long-term media relationships. Remember to keep your messaging useful, newsworthy and strategic. Connect with Lisa on Twitter: @LisaArledge. Photo credit: alhovik.

Resources 214

Resources Pitching Television Radio 214

Communications Conversations

AUGUST 21, 2018

I also handle proactive and reactive media relations in the “mid-Atlantic” region of the U.S., Obviously improved business results go a long way, but we have spent years fighting against the assumptions from media that we were not going to survive and we have changed how people talk about us. from Chicago to Washington D.C.,

Sports 113

Sports Retail Local Report 113

PRSay

APRIL 2, 2020

Lisa Arledge Powell is president of MediaSource , an award-winning communications agency that specializes in video production, public relations, social media and strategic insights, constantly securing national exposure for major brands. Remember, we’re all in this together. Connect with Lisa on Twitter: @LisaArledge.

Skype 206

Skype How To Crisis Pitching 206

PRSay

FEBRUARY 20, 2020

If you use this tool wisely, then it can earn increased exposure for your brand. When used properly, an embargo can help your brand’s story reach the widest audience possible. But strategic use of embargoes is just as relevant as ever, and an important asset to any PR team. Connect with Lisa on Twitter: @LisaArledge.

Radio 198

Radio Tools Journalism Interviews 198

PRSay

NOVEMBER 12, 2020

And I think it would be great for communicators and people in media relations to be mindful of that as well. Lisa Arledge Powell is president of MediaSource , an award-winning communications agency that that specializes in helping brands find and create stories that drive their business forward.

Journalism 211

Journalism Report Interviews Meeting 211

PRSay

JUNE 26, 2019

Keeping talking points to the most important information ensures that the face of your brand will know exactly what they need to get across during the interview. And then sit back, relax and watch as your spokesperson nail their media appearances. Use bullets points. Connect with Lisa on Twitter: @LisaArledge.

Interviews 145

Interviews Media Study Course 145

Prohibition

JULY 19, 2018

And, over the past 20 years, with the rise of the digital age , we’ve seen the PR techniques employed by big and small brands alike becoming more abstract and off the cuff in a bid to capture the attention of what is now a hugely saturated market. What are the advantages of public relations over advertising? Influencer relations.

Publicity 48

Publicity Advertising Advertising Tools 48

Norton's Notes

OCTOBER 13, 2014

Put together after a YouGov study of 228 agency and in-house PR professionals across a wide range of sectors, the results are, for me, both encouraging and worrying. Agency and in-house skill sets continue to grow, which makes common sense considering the growth in digital and practitioners having no choice but to skill up.

Digital PR 45

Digital PR Trends Training Media Training 45

MaccaPR

MAY 23, 2016

After college I transitioned to a job at a life science marketing agency in Chicago and am now helping healthcare clients with their communications strategies here at Maccabee. According to the 2016 Trust Barometer published by agency Edelman Health, the general public’s trust in healthcare in the U.S. What does that mean?

Conference 80

Conference Healthcare Marketing Crisis 80

Prohibition

APRIL 23, 2020

Brands and businesses know how important it is to protect their reputation. It doesn’t take much to provoke a crisis, sometimes just a simple mistake on social media can be enough. Unlike a lot of brands in 2019 that failed to do so. Contact us today to find out how we could help your brand avoid a PR crisis.

Crisis 62

Crisis Telecommunications Reputation Crisis Communications 62

Waxing UnLyrical

JULY 3, 2013

Staffing agencies sell “solutions.” But when it comes to marketing as individuals—personal branding— I see the root of the problem we see with start-ups: generic pitches. Specializing in websites and other digital media content, RedShift lives to write and writes to brand. Design firms become “marketing strategists.”.

Marketing 100

Marketing SEO Writing Engineering 100

PRSay

JUNE 26, 2019

Keeping talking points to the most important information ensures that the face of your brand will know exactly what they need to get across during the interview. And then sit back, relax and watch as your spokesperson nail their media appearances. Use bullets points. Connect with Lisa on Twitter: @LisaArledge.

Interviews 60

Interviews Media Study Course 60

Prohibition

APRIL 24, 2020

This could be health related, or fun things for people to do indoors, anything uplifting people can be doing to make use of this time and feel productive will be welcomed. For example if you’re a food brand or a restaurant can you share recipe ideas for people to make in their kitchen? If possible try to change your approach!

Pitching 62

Pitching How To B2C Meeting 62

PRSay

FEBRUARY 28, 2023

Media relations hinges on the relationships that we create and maintain with the press. After being a professional journalist for more than four years, I recently left the field to pursue a career in public relations. I really try to maintain my relationships with people who are in media relations.”

Report 172

Report Local Media Pitching 172

5W PR

JANUARY 31, 2024

It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. This can include investors or customers.

Technology 78

Technology Product Launch Crisis Management Case Study 78

ImPRessions - Crenshaw Communications

NOVEMBER 2, 2016

Compared to digital marketing and advertising, which has only become more automated over time, our methods — particularly the generation of earned media — are exquisitely inefficient. Even top PR and media relations professionals need to refresh their methods with new tools and technologies. Use new tools.

Television 120

Television Interviews Engineering Tools 120

Polaris

APRIL 28, 2015

Your corporate communications department or PR agency emails you the first draft of a press release and asks, “What do you think?”. Yet most of the time, it’s hard to know where to begin—especially if you don’t have a public relations background. If it focuses too much on the news, your brand message is lost. You know the drill.

How To 100

How To Marketing Writing Training 100

Critical Mention

OCTOBER 24, 2019

PR Daily is a news site that delivers news, advice, and opinions on the public relations, marketing, social media, and media worlds. Our take on Ragan’s PR Daily blog: Without a doubt, Ragan’s PR Daily blog is one of our go-to blogs for communication and media related news and tips. PR Couture.

Blogging 68

Blogging Education Resources Creativity 68

Communications Conversations

JULY 18, 2019

I think everyone has a skill that best suits them; for me that’s media relations. You also do a ton of media relations-TV work in town. In fact, you’re well-known as THE person to work with if you want to get on TV and you work with a consumer brand! You started an agency back in 1984 with Deb Garvey.

Local 94

Local Course Community Interviews 94

Communications Conversations

NOVEMBER 20, 2017

I handle our media relations, whether it’s local consumer news or national industry pubs, I work to build relationships and create partnerships that can help enhance our brand. This includes strategy, pitching, building talking points, media training staff and distributing through applicable channels.

Meeting 0

Meeting Social Media Employee Pinterest 0

Marketwired

FEBRUARY 16, 2016

Michelle Messenger Garrett is a public relations consultant , speaker and award-winning writer with more than 20 years of agency, corporate, startup and Silicon Valley experience. Corina Manea is a PR professional, social media strategist, founder of NutsPR and client service manager for Arment Dietrich and SpinSucks.

Creativity 100

Creativity Pitching Writing Conference 100