Agency, B2B, Creativity and Product Launch

How To Set Expectations In Public Relations

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

On the agency side, it’s sometimes because the team overpromises in their eagerness to win a new client. Fortunately, most collaborative ideas can be successful, — with research, work, and creativity. With this, my mind is fresh everyday to think creatively for clients. Explain what is required .

Publicity

Publicity How To Agency Product Launch

The Public Relations Agency: Your Secret Weapon

Doctor Spin

MAY 21, 2023

Are you considering hiring a public relations agency? Collaborating with a great PR agency could be your secret weapon. many different types of PR agencies, let me give you the basic rundown on how to get it right. How To Work With PR Agencies II. The Benefits of a Public Relations Agency III. Retainer PR agency.

Agency

Agency Publicity Public Affairs Crisis Communications

8 Common PR Mistakes And How To Avoid Them

ImPRessions - Crenshaw Communications

MAY 1, 2019

There are all types of PR problems, but the one that nobody wants to deal with is the public relations program that just isn’t generating traction, or one where outcomes fall short of expectations by the client or PR agency. ” But most PR agencies have become more sophisticated about goal-setting and measurement.

How To

How To Interviews Measurement Storytelling

PR Campaign Tips: 10 Harmful Myths You Need to Avoid

B2B PR Sense

JANUARY 5, 2018

You can go with less expensive freelancers or retain a boutique, mid-size or large PR agency. B2B PR in particular creates a patina of thought leadership and generates interest and awareness. For example, a PR agency can obtain media coverage that shines a positive light on your brand. How to Score in B2B Media Relations.

Crisis Management

Crisis Management B2B Reputation Advertising

A Luxury Sandwich Bag and Marketing with Drones: It’s a Campaign Round Up

Prohibition

FEBRUARY 2, 2024

While it may have felt like the longest month in existence, it didn’t stop the creative minds of marketers around the world. Combining the use of its classic slogan and the current conversation around AI, KitKat Canada came up with a creative video campaign encouraging us to give AI tools a bit of breathing room. You did it.

Marketing

Marketing Film Creativity B2C

Behind the Headlines with Kristin Daher

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. The agency life is the only life I’ve ever known.

Pitching

Pitching Agency Social Media Creativity

Medical Marketing Maven: Interviewing StoneArch Agency President and CEO Marcia Miller

MaccaPR

MARCH 12, 2019

Name a prominent medical product or healthcare brand – from Medtronic, Hennepin Healthcare, Prime Therapeutics, Upsher-Smith Labs and Provation to Vigilanz, Philips, 3M, Hill-Rom and Teleflex – and the Minneapolis-based healthcare marketing agency StoneArch has probably been involved.

Agency

Agency Healthcare Interviews Insurance

The Top 5 Things Every B2B PR Plan Needs

Shift Communications

AUGUST 3, 2016

As my colleague Amanda Munroe pointed out recently , the B2B tech space has many challenges. In order to produce an effective and impactful plan for B2B PR program you need the following five things: Alignment with Audience. Don’t Bury Creativity with Tactics. Strategy, strategy, strategy.but what is the strategy?”

B2B

B2B Interviews Strategy Product Launch

Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

DECEMBER 20, 2022

There are so many thoughtful contributions – from people working on both the in-house and agency sides. be the year that some SaaS vendor figures out how to manage and market B2B influencer marketing at scale. But B2B influencer marketing works completely differently. Marketing turns to creative to stand out from the clutter .

Marketing

Marketing Content Marketing Data Social Media

How To Add “Borrowed Interest” To Your PR Campaign

ImPRessions - Crenshaw Communications

SEPTEMBER 27, 2016

We’ve been fortunate to have created several third-party collaborations with a goal of moving high-profile B2B and B2C PR campaigns from merely good to best-in-class. A new product launch can have a predictable trajectory. An expert spokesperson.

How To

How To Wireless Retail B2C

Make PR Measurement A Priority

ImPRessions - Crenshaw Communications

MARCH 28, 2017

” This enables teams to better identify what works and what doesn’t, creating more fruitful agency-client partnerships. More PR agencies today are designating a measurement guru on its team to own analytics. That’s a goal we can all get behind. Take, for example, just how hot Domino’s Pizza is today.

Measurement

Measurement Study Data Agency

An “Interview” with ChatGPT: What is Public Relations? How Has PR Changed? Will Artificial Intelligence Replace Comms Pros?

Sword and the Script

JANUARY 3, 2023

Event planning: PR practitioners may plan events such as product launches, conferences, or charity events to get media attention and generate positive publicity. Influencer relations: PR practitioners may work to build relationships with influencers and get them to promote an organization or its products.

Interviews

Interviews Publicity Technology Social Media

The Ultimate Guide to LinkedIn advertising

Prohibition

OCTOBER 7, 2022

LinkedIn has transformed in recent years to become a powerful ads platform, rivalling that of Facebook, Instagram and Twitter in the growing B2B space. This could be the history of the company, its values, an upcoming company event or a new product launch. How do LinkedIn ads run? How do LinkedIn ads run? Budget and bidding.

LinkedIn Advertising Advertising Creativity

10 Do’s And Don’ts For Better PR Ideas

ImPRessions - Crenshaw Communications

MARCH 31, 2017

People often ask how agencies come up with great ideas for public relations campaigns. Agency teams will answer this question differently owing to their unique sector experience and orientation, but there are commonalities. Feeling creative? In a recent conversation with agency peers, a dirty little secret was revealed.

Airlines

Airlines Exercises Fashion Print

How Effective is a Video on Social Media?

Prohibition

JULY 27, 2021

It’s an app that is solely dedicated to video content and allows brands and users to be really creative and tap into the latest trends. Instagram is all about visual content making it a great platform for marketers to get creative. TikTok is a platform that has emerged recently and has taken the world of social media by storm.

Video

Video Social Media Media Instagram

My Wake Up Call

Waxing UnLyrical

DECEMBER 7, 2011

Sure, we may add a spark of creativity but “at the end of the day” (an expression I loathe, but one which illustrates the point) there is only one roadmap and we own it. We’re given problems – er, projects – and our sense memory blindly leads us through the steps. And before we know it, we get really good at sleepwalking.

Product Launch

Product Launch Social Media B2B Creativity

#19: Building a framework for reputation management

NewsWhip

JUNE 10, 2021

So obviously you work for a big electronics company, does that present different risks than an everyday B2C company or an everyday B2B company? It comes down to product launches. Are you involved with that or does that get outsourced to other departments, or are you guiding that, or is there a PR agency involved?

Reputation

Reputation Crisis Management Crisis Enterprise

Public Relations Today

How To Set Expectations In Public Relations

The Public Relations Agency: Your Secret Weapon

8 Common PR Mistakes And How To Avoid Them

PR Campaign Tips: 10 Harmful Myths You Need to Avoid

A Luxury Sandwich Bag and Marketing with Drones: It’s a Campaign Round Up

Behind the Headlines with Kristin Daher

Medical Marketing Maven: Interviewing StoneArch Agency President and CEO Marcia Miller

The Top 5 Things Every B2B PR Plan Needs

Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

How To Add “Borrowed Interest” To Your PR Campaign

Make PR Measurement A Priority

An “Interview” with ChatGPT: What is Public Relations? How Has PR Changed? Will Artificial Intelligence Replace Comms Pros?

The Ultimate Guide to LinkedIn advertising

10 Do’s And Don’ts For Better PR Ideas

How Effective is a Video on Social Media?

My Wake Up Call

#19: Building a framework for reputation management

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