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#14: What happens when influence outshines advertising?

NewsWhip

What happens when influence outshines advertising? Watch webinar. I mean, certainly even with a NewsWhip when it comes to tracking how stories start to go viral, seeing how that content is being engaged and shared. That it’s not that advertising is declining, it’s just that consumers are changing.

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Navigating the Evolving Landscape of PR in the Digital Age

5W PR

This content can take the form of articles, videos, infographics, webinars, and more. Viral content In the digital age, content can become viral overnight. Whether it’s a tweet, a video, or a meme, viral content can spread rapidly and exponentially.

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PR Glossary: 30 Key Terms and Insights Every Professional Should Know

Newsfile

PR professionals balance these media types to maximize brand exposure and credibility: Paid Media : Content promoted through advertising (e.g., Newsjacking is a media strategy where a brand capitalizes on viral news stories to market itself. What is Native Advertising? What is Viral Marketing? Key PR Concepts Explained 6.

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Pan for Media Gold with Newswhip Social Data

Flack's Revenge

Other methods like advertising equivalency value and reach (or circulation or audience) seem outdated and only take you so far. They also mentioned a recently released Chrome extension that they say predicts content virality. In summary, I came away from the webinar even more excited about Newswhip. This idea makes sense.

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Today, we say goodbye to HARO [PR Tech Sum 52]

Sword and the Script

It grew eventually into a tech-based email list that was free for users with an advertising model. Vocus eliminated the ad model and started to replace Shankman’s ads with white paper and webinar promos. sent out a tweet that went viral so quickly – the CMO came to my desk to see if I was okay. “He

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How PepsiCo uses data to power creativity

NewsWhip

Lauren Powell, Analytics & Social Listening Lead with PepsiCo’s Creators League Studio, joined NewsWhip CEO Paul Quigley for a discussion on using content analytics and social listening to support the creative process at a recent webinar. . So, we are using tools like NewsWhip to monitor things like, how big is the conversation?

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How brands should plan for the collision of the World Cup and Christmas

NewsWhip

The collision of these two cultural behemoths is going to create six weeks of extreme congestion across TV schedules, news agendas, advertising buys and of course, consumer attention. We’ll be discussing all this and more in our webinar with NewsWhip in September, which you can sign up for here.

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