ReimaginePR

JUNE 6, 2016

This goal is specific, measurable, and most importantly, attainable. To do this, decide what you’ll be measuring first. As you can see, these measurements will depend entirely on your main objective. If it’s a male customer in his late twenties or early thirties, you won’t find him on Pinterest, that’s for sure.

Social Media 120

Social Media Media Instagram Advertising 120

Stuart Bruce

OCTOBER 6, 2016

The biggest in-house platform losers are Pinterest and Google+, with a drop of 14% and 11% in usage respectively over the past year. In-house staff are more confident that they can measure the ROI of Digital PR (e.g. banner advertising, SEO etc) (73%) than traditional PR activities (65%). However, social media (i.e.

Training 119

Training Digital PR Media Training Education 119

Shift Communications

DECEMBER 11, 2015

Measurement Continues to Evolve. Tools are getting smarter and faster, but there still is no one source of truth for measurement – and we shouldn’t expect it to magically arrive. Instagram, Pinterest, YouTube – they all have or are rapidly advancing advertising components. Visual Storytelling Accelerates.

Marketing 60

Marketing Mobile Pinterest Analysis 60

Waxing UnLyrical

MAY 29, 2012

Wouldn’t a Pinterest page possibly be worthwhile, so that you could pin the creativity of your customers? Howie Goldfarb is president and CEO of Sky Pulse Media , an agency focused on helping clients achieve outsize results in measurable bottom-line-impacting ways. And when people talk, you can take action.

Case Study 80

Case Study Social Media Study Pinterest 80

Waxing UnLyrical

MARCH 31, 2019

In fact, I have seen brands like BMW parse their social advertising by zip code and optimize content and channel (Pinterest or Instagram or Twitter or Facebook). Newer AI tools deployed by influencer marketing firms are taking engagement measurement a step further. Can AI Improve PR?

Analytics 65

Analytics Data Pinterest System 65

Waxing UnLyrical

AUGUST 31, 2012

Wouldn’t a Pinterest page possibly be worthwhile, so that you could pin the creativity of your customers? Howie Goldfarb is president and CEO of Sky Pulse Media , an agency focused on helping clients achieve outsize results in measurable bottom-line-impacting ways. And when people talk, you can take action.

Twitter 61

Twitter Pinterest Case Study Social Media 61

wiredPRworks

FEBRUARY 11, 2016

Print and Digital Advertising. Visualizing social media strategies through Pinterest, Instagram, and YouTube, SnapChat and Meerkat. Facebook for Business: Creative approaches to Facebook postings and advertising for results. Measuring social media success with the right tools. Shaping your brand's reputation.

Training 45

Training LinkedIn Marketing Pinterest 45

Sword and the Script

DECEMBER 26, 2017

Paid media and advertising statistics. Marketing measurement statistics. 9) Even advertisers want to invest in PR. Pinterest says it’s 150 million users conducted two billion searches per month and have published 75 billion pins. ( 21) The sinking confidence of social advertising metrics. The Old New Media ).

Content Marketing 126

Content Marketing SEO Social Media Marketing 126

Cision

FEBRUARY 3, 2016

The advertising strategies of the past no longer stack up to today’s audiences. Marketers can tap into this “high-five” moment which provides more off-the-charts superior engagement than standard mobile advertising. . We need to make advertising more like needs-addressing. No, Pinterest. Wait, Instagram.

Pinterest 120

Pinterest Mobile Pitching Social Media 120

PRSay

APRIL 19, 2016

A successful integrated marketing communications (IMC) practice incorporates concepts like core strategy statements, cross-platform strategies, and iterative measurement practices. But the real heart of IMC is not in the planning or measurement stages. The combination of outdoor and a local online presence is quite powerful.

Communications 79

Communications Pinterest Reddit Radio 79

The Proactive Report

DECEMBER 24, 2015

Use the SMART formula for your goals (Specific, Measurable, Attainable, Relevant and Time-bound). There are influencers on Twitter, Vine, YouTube, Pinterest and Instagram. There are many ways to distribute and amplify your content: Social advertising. Measurement. Use digital dashboards. Share data and insights.

Digital PR 100

Digital PR Analytics SEO Measurement 100

The Proactive Report

DECEMBER 24, 2015

Use the SMART formula for your goals (Specific, Measurable, Attainable, Relevant and Time-bound). There are influencers on Twitter, Vine, YouTube, Pinterest and Instagram. There are many ways to distribute and amplify your content: Social advertising. Measurement. Use digital dashboards. Share data and insights.

Digital PR 100

Digital PR Analytics SEO Measurement 100

The Proactive Report

DECEMBER 24, 2015

Use the SMART formula for your goals (Specific, Measurable, Attainable, Relevant and Time-bound). There are influencers on Twitter, Vine, YouTube, Pinterest and Instagram. There are many ways to distribute and amplify your content: Social advertising. Measurement. Use digital dashboards. Share data and insights.

Digital PR 100

Digital PR Analytics SEO Measurement 100

Scott Public Relations

JULY 19, 2019

Of course we measure the positive results of our content programs. Likes” are less meaningful when measured up against more notable engagement like comments or replies. They can notice when they are getting targeted advertising. Follow Scott Public Relations on LinkedIn , Twitter , Facebook , Pinterest , and Google+.

Healthcare 40

Healthcare Insurance Insurance Pinterest 40

Scott Public Relations

JULY 19, 2019

Of course we measure the positive results of our content programs. Likes” are less meaningful when measured up against more notable engagement like comments or replies. They can notice when they are getting targeted advertising. Follow Scott Public Relations on LinkedIn , Twitter , Facebook , Pinterest , and Google+.

Insurance 40

Insurance Insurance Healthcare Pinterest 40

Sword and the Script

SEPTEMBER 29, 2015

If you look in your email inbox, you look at Facebook, you look at Twitter, you look at Pinterest, you look at Instagram, you look at any of that, you will see – literally adjacent – here’s something from a company, and then here’s something from you mom,” according to Jay Baer. “So Juxtaposition of brand and personal content. “If

Content Marketing 60

Content Marketing Marketing Agriculture Newspapers 60

Cision

AUGUST 26, 2015

Social is branding, but unlike traditional advertising—it’s more human. Only 13% of ‘online’ adult males use #Pinterest. Pinterest and Instagram usage doubles since 2012, growth on other platforms slower [link] — Steve Rubel (@steverubel) August 19, 2015. Ted Coiné – @tedcoine. Coach and author on #SocialCEO.

Social Media 120

Social Media Twitter Media Nonprofit 120

MaccaPR

JANUARY 6, 2015

I don''t yet think so, especially with podcasting becoming a huge green field opportunity and the continued importance of advertising for brand visibility on Facebook. #8. Have we already moved past the " 7 Social Media Trends in 2014 Live from Social Media Marketing World " chronicled by Christina Milanowski?

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

Cision

MAY 21, 2015

From creating an online course to video marketing, webinar recording, Facebook, Twitter, Pinterest, YouTube, new content creation (including eBooks, guides and cheat sheets) and email marketing, Amy is going to reveal what works (and what doesn’t) once and for all. Manly Pinterest Tips. Maximize Your Social. 13) Mike Stelzner.

Social Media 120

Social Media Marketing Pinterest Media 120

Cision

JUNE 15, 2015

Nowadays, advertising value equivalency (AVE) is recognized as a poor way to measure the effectiveness of a PR campaign. AVE measures value relative to a fixed cost rather than to actual business objectives. Want the keys to modern PR measurement? .” – Adrienne LaFrance, The Atlantic , April 29, 2015.

Viral 120

Viral Facebook Measurement Advertising 120

Stephen Waddington

FEBRUARY 12, 2019

Pinterest has posted strong growth in visual imaging. In a fragmented media environment influencer aren’t just journalists anymore, they can be anyone with a network or community of their own; so an individual with a blog, or on Facebook, Pinterest, Twitter or YouTube. Meanwhile Google+ has fallen by the wayside.

Publicity 79

Publicity Community Pinterest Reputation 79

Beyond PR

AUGUST 4, 2016

Don’t hesitate to remind your Twitter followers you’re also on Pinterest (and vice versa). Instagram only allows links in a post when it’s a paid advertisement. Pinterest differentiates itself from the social media pack by providing a visual search engine with a social twist. Pinterest search is not Google.

Social Media 40

Social Media Pinterest Media Marketing 40

MaccaPR

NOVEMBER 4, 2014

In this age of Pinterest, Instagram, Vine and other visual branding channels, Bose has struggled to find graphic images that will reinforce – rather than undermine – its appeal to today’s consumers. It’s marketing gold for Beats,” Zimmerman Advertising Z Sports & Entertainment agency’s Scott Becher told Advertising Age.

YouTube 118

YouTube Brand Branding Crisis 118

Stephen Waddington

NOVEMBER 19, 2017

12 months is an arbitrary period to measure change in a sector that is rapidly innovating in some areas such as artificial intelligence and digital media; but woefully slow in others such as diversity and ethics. Pinterest has posted sustained growth in visual imaging. Measurement should no longer be an issue within public relations.

Publicity 164

Publicity Ethics Data Community 164

Flatiron Communications

JANUARY 15, 2016

Nonetheless, an admittedly unscientific look at who or what really moves the needle nowadays will likely reveal that those carefully crafted pieces of branded content contributed to Huffington Post, sponsored on Buzzfeed, or promoted on Twitter are often too ephemeral to make a meaningful (and measurable) impact on public awareness and behavior.

Content Marketing 28

Content Marketing Marketing Instagram YouTube 28