Cision

DECEMBER 3, 2015

Your audience no longer responds to traditional advertising. In fact, custom content is 92 percent more effective than traditional advertising. For example, Red Bull publishes “ The Red Bulletin ,” a print and digital magazine that offers stories about celebrities, sports, fashion and lifestyle topics.

Journalism 120

Journalism Brand Branding Fashion 120

Cision

JANUARY 21, 2016

For example, Red Bull uses brand journalism every time they publish “The Red Bulletin,” a slick print and digital magazine targeted toward their primary demographic, young males. Rather, the brand shares stories about celebrities and action sports athletes, as well as fashion and lifestyle content. The tactic works.

Journalism 120

Journalism Brand Branding Content Marketing 120

Cision

APRIL 12, 2016

What sparked my interest in public relations for magazine brands was the idea of learning something new each time you pitch a story, discovering trends and delving into a variety of topics — from culture to politics to fashion. In a fragmented media environment, the segmentation between print, online and broadcast is disappearing.

Fashion 120

Fashion Pitching Journalism Social Media 120

Rock the Status Quo

SEPTEMBER 3, 2014

Calling themselves advertising agencies or interactive agencies feels dated, and while they might have a public relations department (or person), calling themselves a public relations agency is too limited – so they substitute the word digital. It’s more fashionable. They assume a digital agency offers everything digital.

Agency 188

Agency SEO Advertising Advertising 188

Sword and the Script

MARCH 1, 2022

One thing that separates PR, and specifically media relations, from marketing and advertising is third-party validation: there’s nothing you can say about yourself that’s as powerful as someone else saying it about you. Old fashioned press releases and advertising can lead to bona fide editorial coverage.

Software 118

Software Case Study Advertising Advertising 118

Maxim Behar

NOVEMBER 23, 2020

We were about thirty enthusiasts, PR, marketing and advertising specialists, mainly from Europe, but obviously there was a need to gather at a high level, because in just three years we were already 250 people from all over the world and the forum created its own life, again in Davos. It was clear that soon they will be one business.

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

Prohibition

JULY 10, 2019

1) A major fashion mishap: H&M’s “Coolest monkey in the jungle”. However, despite the increasingly high views, many people found the advertisement offensive and full of nasty stereotypes. The top nine PR crises of 2019 so far including fashion disasters and damaged reputations.

Fashion 75

Fashion Telecommunications Crisis Training 75

Cision

MARCH 24, 2017

Austin & Williams, the advertising, branding and digital marketing agency has recently tapped Jody Fisher, a NYC PR veteran, to head up its new in- house PR practice. Good clients are always forthcoming with information; good agencies take that information and fashion it into actionable ideas. Finally, having patience is a must.

Enterprise 227

Enterprise Agency Radio Fashion 227

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Social Media Ecommerce Marketing Imagine this as a big umbrella that covers lots of stuff—building up your brand’s popularity, guiding customers to your website, advertising and selling products, and even the art of social selling and social commerce. Personalized Interaction — Engage with customers personally on their accounts and yours.

Social Media 86

Social Media Media Mobile SEO 86

Cision

JULY 12, 2016

It’s competitive and everyone is vying for placement in the top tier electronic, digital and print outlets. I think the goal for most brands (and of course advertisers) is to have viewers tune in live, and for some brands it’s about promoting the content as appointment television. They will remember your name when job openings pop up!

Television 120

Television Crisis Crisis Management Fashion 120

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. The printing press emerged around 600 years ago, but printed media technically existed for thousands of years.

Ethics 52

Ethics Communications Print Television 52

Mark My Words

FEBRUARY 23, 2018

He is often classed as a pre-Raphaelite although he was painting his scenes of Arthurian chic long after the brotherhood were fashionable. Eminent columnists – many of whom would not be seen dead with a Waterhouse print- wrote powerful condemnations. Needless to say, the gallery had to order more prints.

Print 60

Print Viral Film Construction 60

Sword and the Script

AUGUST 2, 2016

1) What is your definition of content marketing and 2) Why do we continue to put ourselves (advertising, PR, marketing) in such neat boxes when the digital era has blurred the edges of those boxes. Good old-fashioned snail-mail, email, face-to-face leave-behind material, social media, media (including bloggers), etc.

Public Affairs 60

Public Affairs Advertising Advertising Healthcare 60

PRSay

MAY 5, 2016

Over the next six months, we will once again not only witness some of the most exhilarating and historical athletic feats by Team USA Olympians and others from around the world, but also watch some incredible brand campaigns play out in their public relations and advertising initiatives along with being seen on a multitude of social media channels.

Sports 60

Sports Pitching Print Local 60

Buzzstream

DECEMBER 13, 2023

Or a food journalist for print media. For instance, this Consumer Survey from Fashion Revolution ranks for the key term “fashion survey,” which gets 30 searches per month. Pricing: Although not published, the tool used to be advertised at $9,000/mo. More searches mean more potential coverage. 79/mo for the basic plan.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Or a food journalist for print media. For instance, this Consumer Survey from Fashion Revolution ranks for the key term “fashion survey,” which gets 30 searches per month. Pricing: Although not published, the tool used to be advertised at $9,000/mo. More searches mean more potential coverage. 79/mo for the basic plan.

Digital PR 62

Digital PR Tools Google Pitching 62

PR Conversations

JUNE 25, 2015

McLuhan spent some time working in advertising later in his life. McLuhan lived until 1980, dying in his sleep having never recovered fully from suffering a stroke a year earlier, where Orwell succumbed in 1950, from the effects of contracting tuberculosis three years before.

Publicity 40

Publicity Technology Television Fashion 40

MaccaPR

JULY 27, 2016

Another agency might have just answered the brief with a banner for the event and a print ad to be placed in the Chicago event program. “So we agreed: 'Let’s go beyond what the client wants at the event, and make more than just a sponsorship out of it,’" adds White. And the lumberjack theme made so much sense to us.

Marketing 48

Marketing Video Consumer Agency 48

Bad Pitch Blog

MAY 20, 2010

Good Organic Stories Trump Re-Prints. iPad Fashion Designer Sure, the iPad is a great mobile device, but it can also be a wearable fashion statement. Not only is it a bold fashion statement, it''s a flexible one that can be modified to match the color, style, and mood of its wearer.

Pitching 49

Pitching Fashion Report Twitter 49