The Hoffman Agency

MARCH 20, 2017

Unlike advertising agencies, PR agencies promote companies or individuals via earned media (i.e., advertisements). Like our peers in the advertising industry, we share that same goal of making our clients appear successful, exciting and relevant. In other words, the PR consultant is a salesperson. Selling an intent.

Publicity 63

Publicity Construction Agency Advertising 63

Sword and the Script

DECEMBER 4, 2018

On one hand, competition is fierce (56%), people are increasingly intolerant of advertising (46%) and “information overload” is a genuine problem (44%). The 4Ps is the classic construct that articulates the four traditional levers available to drive growth. 13) Storytelling the hottest trend in PR in 2018.

Survey 104

Survey Marketing B2B Content Marketing 104

Sword and the Script

MARCH 3, 2015

Mad Men may come to mind for culture, but what McKinsey says heralded that golden age was “a happy marriage of advertising and technology.”. As a benchmark, in 1960 US advertising spending totaled $12 billion according to AdAge. McKinsey floats it’s concept in the construct of paradox.

Marketing 60

Marketing Telecommunications Customer Service Technology 60

PR Conversations

AUGUST 17, 2016

I could probably construct half a dozen or so propositions. I’m reluctant to look for historical reasons although interestingly there was close co-operation between the advertising industry and applied psychology research departments in US universities in the 1950s. This is curious when there are so many obvious connections.

Publicity 46

Publicity Storytelling Study Journalism 46

PR Conversations

AUGUST 17, 2016

I could probably construct half a dozen or so propositions. I’m reluctant to look for historical reasons although interestingly there was close co-operation between the advertising industry and applied psychology research departments in US universities in the 1950s. This is curious when there are so many obvious connections.

Publicity 41

Publicity Storytelling Study Journalism 41

PR Conversations

AUGUST 17, 2016

I could probably construct half a dozen or so propositions. I’m reluctant to look for historical reasons although interestingly there was close co-operation between the advertising industry and applied psychology research departments in US universities in the 1950s. This is curious when there are so many obvious connections.

Publicity 40

Publicity Storytelling Study Journalism 40

Stephen Waddington

MARCH 15, 2021

As long as you are constructive and keep it focused on the impact of leaders’ behaviours, you should be fine. You do need the storytelling, relationship building, creative and analytical skills. Use your Yammer, Slack etc to post internally and express how you feel and offer solutions and suggestions.

Google 119

Google Data Government Social Media 119

PR 20/20

SEPTEMBER 21, 2017

The Washington Post , which is owned by Jeff Bezos, CEO of Amazon, uses its Heliograf artificial intelligence storytelling system to write data-driven articles, its Knowledge Map to identify and surface contextual content, and its “ Bandito ” tool to drive engagement. Construct buyer personas. And, then, of course, there’s Amazon.

Marketing 53

Marketing Software eBook Technology 53

The Proactive Report

JANUARY 30, 2015

Every piece of content has to thoughtfully constructed and delivered. Q1: How do you see the traditional lines between the disciplines – PR, advertising, etc. We are the storytellers and content marketing should be our domain. This social media strategy template might be helpful when planning your content.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

Communications Conversations

MAY 13, 2015

In class group projects and activities, Mallory is a respected leader and can be counted on to share constructive critique and help with fellow students. She has a strong background in advertising, public relations and marketing and is skilled at primary research (surveys and focus groups). Michael Whiting , @RealMikeWhiting.

Groups 60

Groups Internal International Conference 60