Ishmael's Corner

JANUARY 4, 2016

The Art Of Storytelling In Business Communications And Public Relations. I wasn’t going to write about the FTC’s latest salvo on native advertising. 22, I was focused on making sure there was enough “Bud’s Famous Egg Nog” in the fridge and constructing my argument that binge watching Empire absolutely fits the holiday spirit.

Advertising 60

Advertising Advertising Construction Storytelling 60

Cision

JANUARY 17, 2018

Instead of “pivoting” like a startup towards new forms of advertising, or new storytelling formats like video, they should be pivoting back to the one thing that really matters — their readers. Would you like to write about how blockchain is changing the jewelry business? Please write about them?’ Write about it.’”.

Pitching 215

Pitching Journalism Construction Writing 215

The Hoffman Agency

MARCH 20, 2017

Unlike advertising agencies, PR agencies promote companies or individuals via earned media (i.e., advertisements). Like our peers in the advertising industry, we share that same goal of making our clients appear successful, exciting and relevant. In other words, the PR consultant is a salesperson. Selling an intent.

Publicity 63

Publicity Construction Agency Advertising 63

PR Conversations

AUGUST 17, 2016

I could probably construct half a dozen or so propositions. I’m reluctant to look for historical reasons although interestingly there was close co-operation between the advertising industry and applied psychology research departments in US universities in the 1950s. This is curious when there are so many obvious connections.

Publicity 46

Publicity Storytelling Study Journalism 46

PR Conversations

AUGUST 17, 2016

I could probably construct half a dozen or so propositions. I’m reluctant to look for historical reasons although interestingly there was close co-operation between the advertising industry and applied psychology research departments in US universities in the 1950s. This is curious when there are so many obvious connections.

Publicity 41

Publicity Storytelling Study Journalism 41

PR Conversations

AUGUST 17, 2016

I could probably construct half a dozen or so propositions. I’m reluctant to look for historical reasons although interestingly there was close co-operation between the advertising industry and applied psychology research departments in US universities in the 1950s. This is curious when there are so many obvious connections.

Publicity 40

Publicity Storytelling Study Journalism 40

Stephen Waddington

MARCH 15, 2021

As long as you are constructive and keep it focused on the impact of leaders’ behaviours, you should be fine. You do need the storytelling, relationship building, creative and analytical skills. Use your Yammer, Slack etc to post internally and express how you feel and offer solutions and suggestions.

Google 119

Google Data Government Social Media 119