5W PR

NOVEMBER 15, 2023

They can effectively leverage digital fast-food marketing through their own mobile apps, social media advertising, and online ordering. Chains can get involved in local communities through sponsorships, charity partnerships, or environmental initiatives that can enhance the brand’s reputation.

Strategy 78

Strategy Marketing Ethics Mobile 78

ImPRessions - Crenshaw Communications

MAY 29, 2018

To the client, bad news or constructive criticism may feel uncomfortable, but an open channel of communications is key to a fruitful client-agency partnership. Then all need to start the work of transforming a list of product attributes into compelling, media-ready storytelling. After all, PR pros are in the communications business.

Apparel 160

Apparel Construction Agency Interviews 160

The Hoffman Agency

MARCH 20, 2017

Public relations (PR) is very much about reputation management. Unlike advertising agencies, PR agencies promote companies or individuals via earned media (i.e., advertisements). Like our peers in the advertising industry, we share that same goal of making our clients appear successful, exciting and relevant. Is that all?

Publicity 63

Publicity Construction Agency Advertising 63

PR Conversations

AUGUST 17, 2016

I could probably construct half a dozen or so propositions. I’m reluctant to look for historical reasons although interestingly there was close co-operation between the advertising industry and applied psychology research departments in US universities in the 1950s. This is curious when there are so many obvious connections.

Publicity 46

Publicity Storytelling Study Journalism 46

PR Conversations

AUGUST 17, 2016

I could probably construct half a dozen or so propositions. I’m reluctant to look for historical reasons although interestingly there was close co-operation between the advertising industry and applied psychology research departments in US universities in the 1950s. This is curious when there are so many obvious connections.

Publicity 41

Publicity Storytelling Study Journalism 41

PR Conversations

AUGUST 17, 2016

I could probably construct half a dozen or so propositions. I’m reluctant to look for historical reasons although interestingly there was close co-operation between the advertising industry and applied psychology research departments in US universities in the 1950s. This is curious when there are so many obvious connections.

Publicity 40

Publicity Storytelling Study Journalism 40

The Proactive Report

JANUARY 30, 2015

Every piece of content has to thoughtfully constructed and delivered. Q1: How do you see the traditional lines between the disciplines – PR, advertising, etc. We are the storytellers and content marketing should be our domain. SF: Online Reputation Management. It must also be easy to share.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100