Sword and the Script

DECEMBER 5, 2017

Regular readers know I bought into the concept of “ content marketing ” many years ago. It was in effect the coining of a term that characterized a strategy my team and I was already working on across traditional PR, digital marketing and social media. 3 Studies that Challenge Marketing Assumptions.

Content Marketing 66

Content Marketing Case Study Marketing Conference 66

PR 20/20

OCTOBER 9, 2018

In this spotlight, we’ve featured Cathy McPhillips ( @cmcphillips ), Vice President of Marketing at Content Marketing Institute ( @CMIContent ). I oversee this, and also focus on strategy, paid advertising and event marketing. Because of this, we don’t have that traditional sales/marketing funnel.

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

Sword and the Script

DECEMBER 21, 2021

I recently saw new research showing that brand purpose is even more important to B2B buyers than to B2C customers, which is surprising but probably makes sense given the longer selling cycle and relationship to corporate reputation. An abbreviated version of this prediction was published by the Content Marketing Institute (see below). * * *.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Cision

OCTOBER 4, 2017

To understand the impact of multimedia, we must acknowledge the fact that content is everywhere and there is no way to escape it. When you pair the 24/7 news cycle with always-on connectivity, you get consumers overwhelmed by a perpetual stream of content. Visual Content Impacts Your Performance. Better understand efficacy.

How To 282

How To Storytelling B2C Measurement 282

Cision

MARCH 17, 2016

Content has the power to build brand awareness, improve your reputation and strengthen your relationship with your audience…if you know how to use it. In fact, only 38 percent of B2C marketers believe their organization’s content marketing program is effective. The spokes fall into two categories: paid and organic.

Content Marketing 120

Content Marketing B2C Enterprise Measurement 120

Beyond PR

MARCH 6, 2018

Considering the culmination of traditional advertisements (newspaper, TV, radio and billboards) and digital advertisements (banner ads, pop-ups and sponsored posts), how many advertisements a day do you think you’re exposed to? Annoyed and overwhelmed, consumers are fed up with intrusive advertising and sales tactics.

Strategy 67

Strategy How To B2C Content Marketing 67

Beyond PR

APRIL 12, 2016

However, earned media is also a wise (I’d even say, essential) pursuit for marketers who want their content to reach new audiences and boost conversion rates. According to the white paper, How to Drive Maximum Returns on Content Marketing with Effective Distribution , earned media is 80% more effective than owned media (i.e.,

Content Marketing 40

Content Marketing Marketing Media Reputation 40

ReimaginePR

JULY 25, 2018

A couple of key terms that we’ll be using moving forwards: AdWords – The pay-per-click advertisement program that Google uses. This is the most popular and common way of advertising your Website. Analytics – Programs that gather data from your Website including usage and share insights to help you best market yourself.

SEO 211

SEO Tools Engineering Google 211

Cision

DECEMBER 5, 2017

That’s where your content marketing efforts come into to play. On top of crafting compelling content, the most prominent challenge is driving engagement from targeted audiences. According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads.

Infographics 235

Infographics Case Study Content Marketing Video 235

Prohibition

SEPTEMBER 30, 2023

The Rise of UGC and Video Content In an age of digital transformation, it’s no longer about fancy, airbrushed TV advertisements and polished brand messaging. It’s about real people and real experiences. Get in touch today to find out how we could help you.

B2C 62

B2C Video Social Media B2B 62

Cision

FEBRUARY 4, 2016

Content marketing has evolved, but only 38 percent of B2C marketers consider their strategy to be effective in boosting the bottom line. So what part of the new state of content marketing is most challenging? Spokes are what get your content moving and in front of your various audiences.

B2C 120

B2C Crisis Communications Content Marketing Engineering 120

Sword and the Script

DECEMBER 20, 2022

be the year that some SaaS vendor figures out how to manage and market B2B influencer marketing at scale. There are several platforms out there to simplify and manage B2C influencer marketing, such as Paladin, Heepsy, HypeAuditor, and InBeat. A reset on advertising spend. Embrace change and try to stay positive.”

Marketing 187

Marketing Content Marketing Data Social Media 187

Prohibition

NOVEMBER 16, 2022

Combining SEO and content marketing will increase your online presence, as the reach is much greater from higher rankings. A strong digital PR campaign will involve engaging content and messaging that will get readers interested.

Digital PR 62

Digital PR Brand Branding SEO 62

Konnect Agency

FEBRUARY 6, 2020

If you’re a CPG or B2C brand that can’t afford the serious chunk of change for massive production and dwindling audience during the Super Bowl, there are several ways in which you can benefit from social media and influencers during highly anticipated events. The post Is a Super Bowl ad worth the investment?

Instagram 81

Instagram Social Media Google B2C 81

Cision

DECEMBER 14, 2017

In the B2C space, influencers appear to be everywhere. As we know, what we see from executives in social media is not always necessarily their opinion, per se – it is often a form of marketing in itself, delivered in what is considered an advertising medium.”. You stumble across a blogger and think, “Maybe. “.

B2B 120

B2B B2C Pitching Social Media 120

Sword and the Script

APRIL 5, 2016

What’s the engagement rate of a brand page on Facebook that doesn’t advertise? For those that haven’t followed the developments over the last few years, virtually every social network is tweaking algorithms to ferret out brand content. The future of social media marketing is a path paved in payment. Marketing spend is 8.4%

Mobile 60

Mobile Survey Marketing B2C 60

PR 20/20

OCTOBER 11, 2018

MarketMuse is an AI-driven assistant for building content strategies. Pathmatics is a digital advertising intelligence solution used by brands, agencies, ad tech companies, and publishers to build competitive advantages in their brand management, advertising, and business development activities. Personalization.

Tools 71

Tools Marketing Enterprise Software 71

Cision

DECEMBER 29, 2017

While Facebook is best known for its unparalleled reach, Instagram’s advertisement channel assists in retaining customers, therefore winning in terms of brand loyalty. If you want to advertise on Instagram and attract more attention to your brand, these influencers are your best bet. Build rapport with influencers.

Instagram 120

Instagram How To Guidelines Facebook 120

Sword and the Script

NOVEMBER 29, 2022

3 statistics from the newest B2B Content Marketing Benchmarks, Budgets, and Trends report shows the “subscribed audience” is missing from most content marketing efforts. I had a chance to be a judge for the annual content marketing awards hosted by the Content Marketing Institute (CMI) this year.

Content Marketing 120

Content Marketing B2B Marketing eBook 120

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion.

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Marketing Content Marketing Pinterest LinkedIn 48

Prohibition

FEBRUARY 13, 2020

The world of marketing looks very different from what it once was. We’re now seeing investment in digital marketing overtaking investment in traditional marketing at a rapidly increasing rate, with Britain being the largest online advertising market in Europe, and predictions that almost two-thirds of UK ad spend will be online by 2020.

Measurement 62

Measurement Marketing SEO B2C 62

Prohibition

APRIL 13, 2023

By converting video into various types of different content, whether that be using it internally, for clients or to attract new business, repurposing it will allow your brand to reach an even greater audience than first anticipated, as well as providing further value for your existing audiences.

Video 62

Video Infographics Social Media Instagram 62

Beyond PR

DECEMBER 5, 2017

That’s where your content marketing efforts come into to play. On top of crafting compelling content, the most prominent challenge is driving engagement from targeted audiences. According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads.

Infographics 72

Infographics Case Study Video Survey 72

MaccaPR

APRIL 20, 2016

Research unveiled at the conference shows 50 percent of social media marketers are using or increasing their use of live video in 2016. In fact, 73 percent of marketers are planning to increase their use of video in 2016 – and 21 percent claim it’s the most important form of content marketing.

Social Media 48

Social Media Trends Media Facebook 48

Cision

JANUARY 14, 2016

For instance, Facebook shows the best of your updates to no more than 20 percent of your fans or followers (in fact, 6 percent sounds like a more accurate figure), unless you “boost” your posts through paid advertising. Perfect for B2C products with high visual appeal, such as fashion, food, tourism, photographers, etc.

Marketing 120

Marketing Pinterest Mobile Social Media 120

PR 20/20

OCTOBER 12, 2017

Robert Rose and I just launched our combined sixth book, Killing Marketing: How Innovative Businesses Are Turning Marketing Cost into Profit , at Content Marketing World this September. Combined, this book, Killing Marketing , is our sixth such effort. Can marketing actually serve multiple business models?

Marketing 53

Marketing Enterprise Print Film 53

Sword and the Script

DECEMBER 26, 2023

Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow. As the market lifts, brands will need to raise awareness and will be ready to invest for the longer term as their horizons extend.

Writing 190

Writing Communications Marketing B2B 190

Landis PR

AUGUST 7, 2023

Many luxury brands hire celebrities, actors, and athletes to be influencers of target audiences in their marketing campaigns and the famous charge famously for their opinions.

Local 52

Local Instagram Facebook Social Media 52

Contently - Strategy

SEPTEMBER 21, 2018

Content marketing isn’t just a constant stream of advertisements. When they search the web while considering their next purchase, your brand will become a familiar and trustworthy presence to them over time— if your content is useful. But using the wrong tools can cripple smaller content marketing teams.

Content Marketing 103

Content Marketing Print Analysis Data 103