Stephen Waddington

MAY 19, 2020

Construction, engineering and manufacturing closed down, but technology and infrastructure are booming. The freelance PR market shut down in the first week of April as agencies and in-house teams reacted to the markets they serve and cut costs. Those insights will lead to better briefs to inform creative and content.

Crisis 151

Crisis Government Energy Community 151

Sword and the Script

MARCH 25, 2017

If you are a large independent PR firm, then the consolidation of PR businesses, by the holding companies like Omnicom and WPP, into an advertising construct is a key point of differentiation. Is your PR agency bringing creative ideas to the table? PR is the Best Kept Secret in Effective Content Marketing. Talk to Us!

Publicity 82

Publicity Crisis Construction Study 82

MaccaPR

DECEMBER 10, 2014

based Internet marketing agency that caught our eye with its savvy pay-per-click advertising management, Web development and digital design services. How did the ThinkSEM agency come to focus on search engine marketing and landing pages? Clint is co-founder of ThinkSEM , a Roseville, Minn.-based Well, I was sorely mistaken.

SEO 98

SEO Interviews Blogging Engineering 98

PRSay

OCTOBER 14, 2016

While members of our industry are often still pigeonholed as press generators, those of us actively engaged on both the client and agency sides of the PR house know there are few professions as diverse and dynamic. This kind of work takes creativity, care, persistence and an openness to allowing relationships to evolve in different ways.

Real Estate 60

Real Estate Leadership Conference Construction 60

The Proactive Report

JANUARY 30, 2015

Josh Rose, Chief Creative Officer, Weber Shandwick. Every piece of content has to thoughtfully constructed and delivered. However, the visuals have to be creative and well-designed and executed. Q1: How do you see the traditional lines between the disciplines – PR, advertising, etc. It must also be easy to share.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

Communications Conversations

OCTOBER 25, 2018

Yearly budgets for social media advertising continue to climb thanks to advancements in tracking sales and conversions on channels like Facebook, Instagram and Twitter. For creative that we’re working on for our spring/summer campaign we’re asking ourselves “how can we re-purpose this for IG stories?”

Social Media 89

Social Media Trends Media Instagram 89

Tough Sledding

FEBRUARY 4, 2016

Architects create 3-D models of their ideas and oversee the construction of massive building projects. I can find similar images on our competitor’s advertising, but I’m trying to be fair here. I suppose there’s a simple solution here, and it involves hiring a creative team to work alongside our digital marketing agency.

Publicity 28

Publicity Construction Analysis Conference 28

PR Conversations

MARCH 19, 2015

“If I were Bernays, as a sign of self expression, I would dedicate my creative genius to adapt (or adopt) the ‘selfie’ idea for a public relations program dedicated to individual emancipation.” Selfie contemplations! Toni Muzi Falconi and Stuart Ewen. ” Stuart Ewen. By Toni Muzi Falconi. The selfie as self-expression.

System 40

System Construction Public Affairs Publicity 40

PR Conversations

MARCH 19, 2015

“If I were Bernays, as a sign of self expression, I would dedicate my creative genius to adapt (or adopt) the ‘selfie’ idea for a public relations program dedicated to individual emancipation.” Selfie contemplations! Toni Muzi Falconi and Stuart Ewen. ” Stuart Ewen. By Toni Muzi Falconi. The selfie as self-expression.

System 40

System Construction Public Affairs Publicity 40

Waxing UnLyrical

MARCH 11, 2015

Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars. Do media impressions have a loftier purpose than advertising or marketing?

Measurement 40

Measurement How To Analytics Customer Service 40

PR 20/20

SEPTEMBER 21, 2017

These are the questions we sought to answer in spring 2015 when I launched an internal initiative named Project Copyscale at my content marketing agency, PR 20/20. Construct buyer personas. Production: Creating, curating and optimizing content, including blog posts, emails, landing pages, video and advertisements.

Marketing 53

Marketing Software eBook Technology 53

PR Conversations

APRIL 21, 2016

As Kirstene Stewart states, “Homogeneity is a creativity killer.” Go ahead and laugh at my “creativity” because if you think too hard about it you might just cry instead.). Stewart elaborates that trust encourages constructive criticism, disagreement and healthy debate. ” Losing a bit of my Trust.

Employee 40

Employee Internal International Corporate 40

Bad Pitch Blog

APRIL 2, 2006

Meanwhile end of PJ Ink’s crass, poorly-constructed e-mail has bizarre words I’d like to share with you. is a public relations agency located at 589 8th Avenue, New York, NY 10018. Due to this massive trend major corporations and Fortune 500 brands are adopting the ‘slice and dice’ formula for their own advertising efforts.

Television 40

Television Advertising Advertising Corporate 40