Sword and the Script

JANUARY 11, 2022

Three in this case — and across international borders in a competitive market with a half-dozen incumbent vendors. Kantar Reputation Intelligence (KRI) provides earned media tracking and measurement in Europe. The company provides media monitoring across print, broadcast and social in New Zealand and Australia.

Reputation 85

Reputation Technology Tools Data 85

Sword and the Script

DECEMBER 22, 2020

billion ,” according to a new report from Burton-Taylor International Consulting. European-based Prowly analyzed 55,470 press releases sent in 2018 and 2019 and found “the best day to send a press release is on Thursday when the average open rate jumps to over 26%.”. Source: PR Measurement ). in 2019, reaching a record $4.5

Survey 178

Survey Marketing B2B Study 178

Sword and the Script

JANUARY 20, 2018

Earned Media Poised for New Prominence in 2018 [UML]. They used AR to communicate their complex design, measurement and visualization technologies in their annual report to investors. A page within the printed report document triggered the experience for investors.”. 2) Public relations and complex value propositions.

Case Study 100

Case Study B2B Study Marketing 100

Sword and the Script

MARCH 15, 2022

Mr. Croll left iSentia in 2018, amid some controversy , but perhaps wiser for the experience. It provides monitoring for print news, online news, broadcasts, podcasts and social media. This is an important point, because you want to be able to measure and compare results over time. Both come with experience in this vertical.

Tools 161

Tools Media Software Analysis 161

Sword and the Script

SEPTEMBER 19, 2017

.” 7) If a law firm decided to cut its marketing budget by 10% in 2018, where would you recommend they trim the spend? – print advertising. The rule is: if you can’t measure the results, eliminate it. There’s no such thing as agnostic search anymore but try it incognito for good measure.

Marketing 62

Marketing SEO Pharmaceuticals Google 62

Maxim Behar

SEPTEMBER 4, 2023

And even more important is before appearing in public, everyone should measure their words when speaking in front of an audience of millions, and not counting on gaining likes or speaking platitudes to make them very influential. In my opinion - 100 percent useful, if we are going to measure the ratio in percentages.

Social Media 52

Social Media Media Writing Web 52

Sword and the Script

AUGUST 6, 2019

These additions include increased social media monitoring, licensed print content and streamlined search functionality.”. The newly acquired Notified business, provider of cloud-enabled media, monitoring and measurement tools.”. In April 2018, the company was thinking about how it’s going to reshape its future.

Marketing 64

Marketing Pitching Corporate Tools 64

Buzzstream

NOVEMBER 10, 2020

Yet, if you take statistics from a study by the government, scientists or climate specialists, or one by an international body like the International Energy Agency (IEA), your source is far more credible. That was in 2018 and it still isn’t up to this day, heartbreakingly. Keep an eye out for breaking stories.

Pitching 164

Pitching Writing Digital PR How To 164

Contently - Strategy

SEPTEMBER 21, 2018

According to Scott Brinker’s 2018 supergraphic , there are 6,829 marketing technology solutions. The desire to push our content out in print campaigns compelled us to create a quarterly print edition of the pub. Using too many tools. Clearly, choice is not an issue.

Content Marketing 111

Content Marketing Print Analysis Data 111

Contently - Strategy

DECEMBER 5, 2019

[If you prefer to view a PDF version of the report that’s easier to print, we’ve got you covered here.]. The industry benchmark statistics in the first part of the report came from an internal dataset of 86,270 pieces of content across all industries, measured by Contently’s content marketing platform.

Financial 111

Financial Industry Report Insurance 111