ImPRessions - Crenshaw Communications
DECEMBER 21, 2016
Whether you run a tech start-up ready to tell its story or manage an established brand wanting fresh visibility, you may be looking to bring on a top public relations firm in the coming year. Others want to maximize a product launch or mitigate reputation damage, while still others may simply want to attract funding from VC companies.
Mora Communications
NOVEMBER 2, 2017
There are many possible goals, including: Using the credibility and validity that comes with being featured in the mainstream media to help build your brand. Establishing a new business or product launch. Brand Campaign Tips | Copyright © Mora Communications Inc. Increasing sales. Receiving funding or investment.
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Cision
JANUARY 8, 2018
Trade shows offer a targeted audience and a central geographical location where prospects, clients and the media can get instant gratification by engaging with your brand at your booth and asking booth staff questions. Product Launch. For example, a company, Kraton, unveiled a new brand identity at K 2016.
PRSay
SEPTEMBER 17, 2019
For PR pros, tens of millions of dollars may not be a realistic goal for a social media campaign, but it is a good demonstration of how a product launch combined with an exciting social push can drive big results for a client. The launch video now has 100,000 views on Twitter and another 20,000 on YouTube.
Beyond PR
JANUARY 26, 2017
People love the spontaneity of livestreaming, and brands are finding it a viable marketing tool. . As it pertains to brands, here are some strategies that are successfully attracting audiences: Question and answer sessions with a company representative. Product demos. Product launches. What do you need to know?
The Proactive Report
FEBRUARY 24, 2017
Apparently brands don’t consider Twitter as sexy as Instagram or Snapchat. One aspect of Twitter that’s not well-known and often not considered by brands is that journalists and news organizations are the largest and most active verified group of Twitter users. This was way below Wall Street’s expectations. Source: Forbes.com).
Sword and the Script
MAY 16, 2020
The full report is a quick and easy read: The State of Journalism 2020 by Muck Rack b) Survey of 3,253 journalists by Cision Cision also has an annual survey of journalists, which they use to produce a report called the State of the Media (here are my notes from editions in 2019 , 2018 and 2017 ). 542 from the U.K. and 348 from Canada.
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