PRSay

SEPTEMBER 17, 2019

For PR pros, tens of millions of dollars may not be a realistic goal for a social media campaign, but it is a good demonstration of how a product launch combined with an exciting social push can drive big results for a client. Each one of those viewers now knows more about Popeyes’ brand. Show some personality.

Product Launch 148

Product Launch Storytelling Social Media Video 148

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. I predict brands will look to the PESO model (which stands for paid, earned, shared and owned media) to make more of their owned media.

Marketing 190

Marketing Content Marketing Data Social Media 190

Karen Freberg

JUNE 24, 2019

It was this trip back in 2017 that sparked the idea of creating and launching an Educators Summit at Cannes Lions. The access to people, brands, and agencies is unlike anything else I have seen in my career. Unilever and P&G are two companies that are doing this for their brands across the way.

Education 64

Education Creativity Pinterest Facebook 64