Sword and the Script

APRIL 16, 2019

Press releases are the PR industry’s favorite punching bag. PR pros and reporters alike will criticize the excessive use of adverbs, adjectives and quotes that have little substance. Here’s how the answers stacked up: 80% said PR Newswire [press release vendor]. PR Pros Sentiment About PR Tech Vendors.

Survey 71

Survey Technology Corporate Financial 71

Sword and the Script

NOVEMBER 22, 2016

For example, a survey of 342 B2B marketers – the State of B2B Social Media Marketing 2016 (reg. In the modern PR environment, what you do with coverage once you’ve earned it, is every bit important as earning it in the first place. Finally, and one last point that must be part of the process is measurement.

B2B 60

B2B Facebook Marketing Social Media 60

Sword and the Script

APRIL 2, 2019

Nearly half of respondents (47%) in a recent survey of public relations pros found many are observing more PR work being taken in-house. In other words, corporate communications is adding headcount and work that used to go to outside PR firms is being kept inside. The in-housing trend in PR isn’t entirely surprising.

Agency 92

Agency Trends Marketing Survey 92

David PR Group

JANUARY 4, 2016

Hone in on and identify clean, measurable goals. In the PR business, this is often the Holy Grail: measurement. Look for ways to measure the cost of leads compared to other programs. The credibility boost from media placements is a real thing, for example, though hard to put a price tag on. Happy New Year!

Strategy 40

Strategy Communications Real Estate Insurance 40

Sword and the Script

SEPTEMBER 3, 2019

Earlier this year I started tracking some of the PR tech vendors and summarizing news from the community here once a month. All of these posts are neatly organized under a tag called PR Tech Sum. I’d like to give it away to a young PR professional, or a student. And now, here’s this month’s PR technology summary….

Analytics 67

Analytics Report Technology Pitching 67

Sword and the Script

AUGUST 13, 2019

In the course of putting together the monthly PR technology summary ( PR Tech Sum ), I’ve realized that no news site has compiled a complete list of all the acquisitions around Cision. Vocus , a provider of cloud-based PR software announces it will be acquired by GTCR for $447 million. 6) December 15, 2015: PR Newswire.

Technology 12

Technology Software Company Marketing 12

The Proactive Report

MARCH 18, 2016

Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. Here are a few stats that show why UGC is so important to the Digital PR mix: Fifty-nine percent of millennials say they use UGC to inform their purchase decisions about major electronics. comScore).

Digital PR 100

Digital PR Real Estate Social Media Consumer 100

The Proactive Report

MARCH 18, 2016

Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. Here are a few stats that show why UGC is so important to the Digital PR mix: Fifty-nine percent of millennials say they use UGC to inform their purchase decisions about major electronics. comScore).

Digital PR 100

Digital PR Real Estate Social Media Consumer 100

PR 20/20

OCTOBER 31, 2017

Thus, below we’ve outlined seven tips (including PR 20/20 tools, concepts and templates) that can lead to actionable change. After all, as the old proverb goes: “What gets measured gets managed.”. Book a hackathon with PR 20/20, or learn how to host your own hackathon. Assess What Worked (and What Didn’t) with Marketing Score.

Enterprise 57

Enterprise Tools Strategy Marketing 57

Sword and the Script

AUGUST 6, 2019

There’s a lot that’s happened over the last month among vendors that make technology for public relations (PR) professionals – and I can’t wait to show you this month’s summary of news from the PR technology community. It’s going to be a fantastic professional development opportunity for you or your PR team – so check it out.

Marketing 63

Marketing Pitching Corporate Tools 63

MaccaPR

JANUARY 21, 2016

In fact, our PR agency has enjoyed great success partnering with established bloggers who can reach - for a fee, guided by a contract - your target audience with original, promoted content on behalf of your brand. In marketing and PR, nothing beats compelling, engaging and shareable original content.

Consumer 48

Consumer Infographics SEO Blogging 48