The Hoyt Organization
SEPTEMBER 19, 2023
A tech start-up, Auction.com, and the nation’s largest online real estate marketplace and considered the “eBay of real estate since 2007,” decided to change its name to Ten-X in January of 2016. THO also served as diligent traffic cops to identify and correct any outdated or incorrect uses of the new brand.
The Proactive Report
MAY 12, 2016
For your brand to penetrate that noise and actually make any meaningful contact with your intended audience, you have to be ahead of the pack these days. It’s no wonder then that visual content is the top marketing trend for 2016. VISUAL REAL ESTATE. Social media has become a melting pot of white noise. BE ORIGINAL.
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Cision
NOVEMBER 19, 2015
As the social media giants roll out live video, social media influencers and brands have been the first to embrace the trend. Over fifty people went with me as I narrated a test drive of Ford Motor Company’s 2016 Mustang, and I answered their questions in real time. .
PRSay
OCTOBER 14, 2016
Editor’s Note: Anne Green is presenting Why “Partnership Relations” Is the New PR at the PRSA 2016 International Conference on Sunday, Oct. Our work with client Coldwell Banker Real Estate provides a real world illustration of this opportunity. 23, 4:45–5:45 p.m.
Contently - Strategy
OCTOBER 4, 2018
If you’re curious about brand voice, the first thing you should do is think about Tom Hanks. Like the personality of a human, your brand has to retain some elasticity to appeal to different people in different places. Your brand may have a central personality, but it needs to be able to convey different tones.
Solo PR Pro
AUGUST 31, 2021
Originally from Virginia Beach, VA, Meredith LeJeune got her start as a marketing and communications coordinator for Dominion Enterprises — a marketing services company serving the real estate, automotive and travel industries — doing a little bit of everything from traditional public relations to developing marketing and sales collateral.
Cision
OCTOBER 2, 2015
Here’s the top media industry stories we’re following this week: The Big News: Mass shooting at Umpqua Community College in Roseburg, Oregon prompts further discussion over gun control ( The Oregonian ); NASA finds water on the red planet, begging the question, is there life on Mars ? VIP List: Liz Heron is The Huffington Post ‘s new no.
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