Flatiron Communications

JANUARY 11, 2018

2016 : The growth in the use of social influencers as trusted “third-parties” to create awareness and action (“ Content Marketing is So Last Year” ). Media conferences, PR industry events and, of course, actual interviews or pressers offer opportunities for quality face-time.

Pitching 43

Pitching Journalism Tools Agency 43

Communications Conversations

MAY 3, 2016

Melissa Thibodo is the whole package – she is incredibly bright with PR strategy, she is among our top student writers and editors in the journalism school, she has unparalleled relationship building skills, and she has a strong foundation of real-world experience. She’s done an extensive survey and in-dedpth interviews.

Sports 0

Sports Leadership Internal International 0

Sword and the Script

DECEMBER 26, 2023

Traditional journalists and publishers still chafe at such practices, but as the economics of publishing become ever more challenging, particularly for niche industry trade publications, editors will increasingly turn to this practice in order to attract advertisers and pay the bills.” ~ Tom Pick , Digital Marketing Consultant, Webbiquity LLC 12.

Writing 194

Writing Communications Marketing B2B 194

PR Conversations

MAY 24, 2016

Why the women interviewed by Liz Bridgen choose not to develop their careers elsewhere in the occupation is not clear. However, the figure compares favourably to advertising (where the Institute of Practitioners in Advertising reports an average staff churn rate of 30% within consultancies).

Publicity 41

Publicity Agency Study Mobile 41

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. But it’s not advertising, and it’s not ‘influencer marketing’ in the Kardashian style. Note: see my interview with Tom here – Marketing has Gotten Better as a Profession; Off Script No.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Sword and the Script

AUGUST 13, 2019

(Sources: GlobeNewsWire , interviews with people familiar with the decision and a sales product demo). Terms were not disclosed but the Wall Street Journal reported a price tag of about $240 million. Sources: Crunchbase , Wall Street Journal , PRWeek , GlobeNewsWire ). 6a) June 6, 2016: DOJ Rules on PR Newswire.

Technology 12

Technology Software Company Marketing 12

Cision

DECEMBER 2, 2016

In this interview, Jen discusses how brands can get noticed by their audience, why they need to deliver on the promises they make and how the lines between marketing channels are blurring. And if you’re brand isn’t living up to its promises, you’ll lose out on the business that you deserve. How did you get your start in PR? wasn’t enough.

Film 120

Film Creativity Brand Branding 120

PR 20/20

FEBRUARY 6, 2020

If you want to hear personal interviews with the songwriters behind Top 40 greatest hits, dive deep on the music of movies , or re-watch The Office alongside two of the show’s stars, there’s a podcast for that. Launched by PR 20/20 in 2016, the Institute’s mission is to “ make AI more approachable and actionable for modern marketers.”

Marketing 74

Marketing Conference Content Marketing Agency 74

MaccaPR

JULY 27, 2016

“I put clothes on because people don’t like me to be in the woods naked,” growls prodigiously-bearded professional lumberjack Adrian Flygt, in a video feature produced by agency BBDO Minneapolis to kick off its 2016 “Lumberjacks Eat Moore. Dinty Moore” marketing campaign for Hormel’s beef stew.

Marketing 48

Marketing Video Consumer Agency 48

Mark My Words

DECEMBER 29, 2015

Beyoncé , rated as 2015’s most powerful female musician, hasn’t given an interview since 2013. Closer to home, the face (and facial hair) of Authenticity Politics Jeremy Corbyn is rewriting the rulebook by shunning headline interviews on Today and Marr in favour of ragtag rallies and vegetable shows. 2016 will be about responsibility.

Journalism 60

Journalism Wikipedia Film Interviews 60

Sword and the Script

AUGUST 2, 2016

And so it is with great pleasure, I bring you another edition of the Off Script interviews series. My degree and early work was in broadcast journalism. — Kevin C Hartman (@KevinCHartman) July 14, 2016. But shouldn’t advertising be aiming at this as well? At first, I thought paying to be seen had to be advertising.

Public Affairs 60

Public Affairs Advertising Advertising Healthcare 60

Flatiron Communications

NOVEMBER 28, 2018

After six months of reporting for which five Times journalists interviewed more than 50 people in and outside of the company, it was clear that Facebook?—?and advertisers sound off: [link]. But rather than express contrition as industry watchers would expect, the company doubled down with sit-down TV interviews offered exclusively ?—?a

Facebook 44

Facebook Public Affairs Crisis Crisis Management 44

MaccaPR

OCTOBER 26, 2015

The near-collapse of much of US journalism employment and the seeming vulnerability of PR coincided with America’s top marketers who - smitten with digital advertising - diverted billions of dollars from their traditional ad budgets into online. Exhibit A: The Death Knell of “Advertising’?

Content Marketing 48

Content Marketing Marketing Advertising Advertising 48