Cision

MARCH 1, 2016

In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” The study author Marcos Komodromos researches which social channels most PR professionals in Cyprus use. React fast. Conclusion.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Journalistics

MAY 26, 2015

The major theme from this year’s report is the rising challenge news organizations face managing mobile and social media audiences. More consumers are accessing all kinds of websites via mobile devices than from desktop computers. What’s surprising is how slow news organizations are adapting to the rise of the mobile consumer.

Mobile 52

Mobile Media Newspapers Local 52

Contently - Strategy

APRIL 10, 2019

In 2013, Andreas Johansson launched a new vodka for a celebrity who knows a thing or two about controversy. A post shared by Dennis Rodman – Bad Ass Vodka (@badassvodka) on Dec 3, 2013 at 12:11pm PST. To change that perception, PokerStars started by celebrating big winners locally , away from a computer screen.

Company 105

Company Marketing Education Data 105

Sword and the Script

DECEMBER 10, 2019

One-person companies no longer rely solely on their own Facebook page, but on a clever mix of press work and content that they place on their social media channels and websites. The consumer privacy battle will rage on, and marketers will be affected by new data privacy regulations. 16: Ted Seward. Bob Geller | Fusion PR.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Journalistics

MAY 26, 2015

The major theme from this year’s report is the rising challenge news organizations face managing mobile and social media audiences. More consumers are accessing all kinds of websites via mobile devices than from desktop computers. Local television is seeing an uptick in viewership, particularly around the evening news.

Mobile 40

Mobile Media Newspapers Local 40

Critical Mention

JUNE 29, 2018

Takeaway: Tide did a great job combatting the crisis by using Twitter to reply to people having “trouble” with its products, telling them to contact their doctor or local poison center and also providing the company’s customer service number. Consumers erupted in outrage at the ad on social media, criticizing it as racist.

Crisis 68

Crisis Customer Service Video Financial 68

Cision

SEPTEMBER 10, 2015

For example, the ongoing globalization of the Internet and expansion to more rural audiences is already emerged for organizations with international operations, but barely emerging and not very important for a restaurant that does only local business. As of 2013, 3 percent of the U.S. Emerged Trends. Want to make standout content?

Trends 120

Trends Mobile Web System 120

Solo PR Pro

JULY 26, 2022

In 2013, she opened her solo firm Nova Communications, where she consults with companies of all sizes — from startup consumer apps to billion-dollar global tech giants — on their social media and communications programs. Could your new home be a potential source of new business, or a good place to hire support locally?

How To 52

How To Travel Insurance Insurance 52

Waxing UnLyrical

MAY 27, 2015

Buying at Whole Foods has become part of a lifestyle, and to promote this lifestyle, it has introduced an educational platform where customers can consume content on topics such as sustainability, animal welfare and GMOs in food. I follow my local Whole Foods on Twitter, and I know that I can count on them for information at any time.

Leadership 40

Leadership Twitter Small Business Storytelling 40

Journalistics

MARCH 2, 2013

Three months from now, the class of 2013 will walk across the stage to collect their diplomas and immediately have a panic attack when they realize it’s time to look for that first job out of college. No matter what you’ve heard about all that sexy social media stuff, you still need to know how to write in PR.

Pinterest 52

Pinterest Writing Interviews Social Media 52

PR Conversations

JULY 24, 2014

billion US) in sales in 2013. Contents are available on Sotheby’s website and its social media properties, such as its YouTube channel and blogs.). Namely, this localized market grants an implicit power imbalance between knowledgeable and reputable “authorities” and general art buyers. The large pool of USA-based buyers.

Marketing 87

Marketing Communications Video Reputation 87

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. The last one was in the form of a nice contract to develop a social media e-learning course for in-company training: simply based on one single referral. For me, as a local government employee, there are clear political boundaries.

Communications 81

Communications How To Blogging Content Marketing 81