article thumbnail

2 Enduring Strategies for These Content-Saturated Times

PRSay

Then in 2012 they took the company public and revenue actually mattered. And found that some of the very features that make it so popular among young people also make it difficult to use for sharing corporate messages. Michael Smart teaches PR professionals how to dramatically increase their positive media placements.

Strategy 133
article thumbnail

The #PRStudChat Community Discusses Creative #PR on November 17th

Deirdre Breakenridge

Geben was named the national media relations agency of the year (Ragan/PR Daily) and a top 10 agency for startups (Agency Post). Hw founded the agency in 2012 to help organizations propel themselves forward using the entire spectrum of public relations.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Value of Strategic Communications in the PRSA MBA/Business School Program

PRSay

Nearly a decade ago, the PRSA Foundation sponsored research that found only 23 percent of graduate business schools consistently provide instruction in reputation management, corporate communications and related ethical dimensions. The program has since grown to 15 schools nationwide.

article thumbnail

What Are Agency Partnerships? Why It May Be Smart as a Solo PR Pro to Work With an Agency

Solo PR Pro

To the rest of the team, I was just traditional media relations. They asked me to put together a very robust communications plan that included my media relations approach and social strategy and other communication stuff not part of my usual responsibilities. This is when things really started to change.

Agency 76
article thumbnail

An Interview with Richard Bistrong, CEO, Front-Line Anti-Bribery LLC

Critical Mention

I started reading some very interesting papers and books about the psychological forces come into play in tough corporate and external environments. It is still a heartfelt experience when people come up to me during one of my corporate engagements, on a global basis, and share how much they enjoy the FCPA Blog and my posts.

article thumbnail

What is PR? A definition for 2015

Stuart Bruce

PR isn’t media relations. PR isn’t getting favourable media coverage and suppressing negative media coverage. ” The PRSA’s definition was updated in 2012 as a result of a crowd-sourcing discussion. It’s perhaps easier to say what PR isn’t, not what it is. PR isn’t spin.

article thumbnail

Entertainment & Sports Section New Member Spotlight

PRSay

Isabelle McLemore – Senior Director, Global Corporate Communications, UFC. I was able to jump in there with the media relations and publication relations teams at a time the country was on fire with Olympic pride and the Olympic movement was more popular than ever.

Sports 68