Communications Conversations
MAY 29, 2019
Fewer people are talking about virality and shares, and more people are talking about community. First, go back to 2010. You were building a community. And you were engaging this community with interesting content (OK, maybe it wasn’t always interesting, but bear with me!). It’s a THRIVING community.
Doctor Spin
APRIL 17, 2023
A family staying at the Ritz-Carlton on Amelia Island, Florida, experienced the hotel’s customer service when their son’s beloved stuffed giraffe, Joshie, was accidentally left behind. Stuffed giraffe shows what customer service is all about. Ritz-Carlton. 2012, May 17). link] Nordstrom. 3 Nordstrom, Inc.
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Communications Conversations
JANUARY 8, 2016
To level set, think back to 2010 for a second. At least not nearly as frequently as they did in 2010. So, where RTs and replies were common back in 2010, “likes” (previously Favorites) have become one of the more common social signals on Twitter. Two things: Broadcasting and customer service.
Communications Conversations
SEPTEMBER 12, 2017
Now, say what you will about Twitter (and people have said a lot lately ), but for brands, it’s generally regarded as a great customer service tool–and, as a result, ideal place to hold “conversations.” This is what Twitter was like from about 2007-2010. In my mind, a conversation is like a dinner party.
Waxing UnLyrical
SEPTEMBER 7, 2010
Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Want Social Media Evangelizers? Be Social September 7th, 2010 Tweet Today BNET published my second post, focusing on how companies can use social media to turn customers into evangelizers.
Critical Mention
JUNE 29, 2018
Takeaway: Tide did a great job combatting the crisis by using Twitter to reply to people having “trouble” with its products, telling them to contact their doctor or local poison center and also providing the company’s customer service number. We all remember BP. billion in fines. Until next time! Critical Mention. Jolie Shapiro.
Sword and the Script
JANUARY 3, 2023
This can include the media, customers, employees, and the general public. Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. You can find the survey answers from 483 communicators here: PR measurement.
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