Cision
DECEMBER 27, 2017
In 2010, Professor Neeru Paharia was the lead author on a paper titled “The Underdog Effect: The Marketing of Disadvantage and Determination through Brand Biography” and published in the Journal Of Consumer Research. Cool brands treat people well, we didn’t. Leverage the “Underdog Effect”.
Communications Conversations
MAY 29, 2019
As Holmes states, years ago the frequent ask from brands and clients was: “We want this to go viral.” First, go back to 2010. Your brand was just getting started on Facebook. Suddenly, brands were paying to reach their audience. And, I’m betting more brands will go down this route in the months ahead.
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Doctor Spin
APRIL 17, 2023
A family staying at the Ritz-Carlton on Amelia Island, Florida, experienced the hotel’s customer service when their son’s beloved stuffed giraffe, Joshie, was accidentally left behind. Stuffed giraffe shows what customer service is all about. Ritz-Carlton. 2012, May 17). link] Nordstrom. 3 Nordstrom, Inc.
Communications Conversations
SEPTEMBER 12, 2017
Three reasons: 1 — Brands aren’t conversing. According to a recent Spredfast report , a whopping 89 percent of brand mentions on Twitter go unanswered. ” Yet, apparently, only 11 percent of tweets mentioning brands are receiving a response. .” They’re commenting “at” brands.
ImPRessions - Crenshaw Communications
FEBRUARY 21, 2017
In today’s volatile media and social environment, brand reputation is fragile. According to the World Economic Forum , more than twenty-five percent of a company’s market value is directly attributable to its brand reputation. So how should brands prepare for an unknown, uncontrollable event that could impugn its reputation?
Communications Conversations
JANUARY 8, 2016
To level set, think back to 2010 for a second. Brands would jump in. At least not nearly as frequently as they did in 2010. So, where RTs and replies were common back in 2010, “likes” (previously Favorites) have become one of the more common social signals on Twitter. What are brands doing? Am I right?
PR 20/20
JULY 12, 2018
Put More Emphasis on Customer Service with Service Hub. It’s proven: customer experience (CX) is mounting in importance for brands in any trade. It’s no wonder that HubSpot decided to zero in on customer service with the release of Service Hub. Read more about Service Hub here.
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