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Why Tech Is Important To PR

ImPRessions - Crenshaw Communications

As a PR agency that works with high-growth companies, including many technology brands, we talk a lot about why public relations is important for the tech industry. Digital-first publications, online video, podcasts, and even company blogs provide additional avenues for brands to connect with niche audiences.

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Spotlight on a Solo PR Pro: Meet Stu Opperman, APR

Solo PR Pro

He developed a love of sports and print media at a young age, and set off to the University of Florida to pursue a degree in journalism. Figuring he could brand himself as a media and broadcast expert with keen writing skills, he hoped someone would take a chance on him. Stu Opperman, APR hadn’t always planned on being a solopreneur.

Meeting 131
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Meet the Media: John Hitch, Editor of Fleet Maintenance

Bianchi Biz Blog

Previously I was senior editor at sister brand Fleet Owner, which is geared toward fleet executives and other transportation industry leaders. Bill to help pay for a journalism degree from Kent State, which I received at the beautiful intersection of 2009 economic collapse and decline of conventional journalism.

Meeting 90
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How to Boost PR Campaigns With Social Data

Beyond PR

Cision Communications Cloud ® ’s “Matterhorn” release arms communicators with the tools they need to deepen their understanding of what influencers say about their brand on social channels and how that shapes the behavior and sentiment of their target audience. . He has also worked at Time Warner and Euromoney Institutional Investor.

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Hold the front page: the news business remains a work in progress

Stephen Waddington

Print, not news, in decline The quarterly Audit Bureau of Circulations (ABC) data is a depressing read. Print has ceded to digital in all but a few niches. The ability of these technology companies to collect data and connect citizens with brands and organisations, at a moment in time, is potent. Today it’s social media.

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Paid Social Media as Surround Sound in B2B Marketing; Off Script No. 39: Betsy Hindman of the Hindman Company

Sword and the Script

While the brand and the stint in sales have certainly shaped her views, there was another influence whenever she ventured to HQ in Burbank California. “I The women on the brand side at Disney opened up the world to me with their smarts, fearlessness, and wicked talented.”. That experience also sparked an interest in marketing.

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Landing Page, SEO and Blog Secrets: An Interview with Clint Danks of ThinkSEM

MaccaPR

A blog is huge from a brand perspective, yet we neglected it at first and I regret that. Ultimately, where should marketers send their prospects when they interact with a brand online? Oli Gardner, the founder of the landing page and conversion agency Unbounce, likes to say, “your website is your Brand Central Station.”

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