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Why Tech Is Important To PR

ImPRessions - Crenshaw Communications

As a PR agency that works with high-growth companies, including many technology brands, we talk a lot about why public relations is important for the tech industry. Amid budget cuts, tools like generative AI are ushering in a new era of creativity. But it’s just as important to ask why technology is important to the PR industry.

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Landing Page, SEO and Blog Secrets: An Interview with Clint Danks of ThinkSEM

MaccaPR

A blog is huge from a brand perspective, yet we neglected it at first and I regret that. Ultimately, where should marketers send their prospects when they interact with a brand online? Oli Gardner, the founder of the landing page and conversion agency Unbounce, likes to say, “your website is your Brand Central Station.”

SEO 98
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Maxim Behar for “24 Chasa": "PR crisis management became routine"

Maxim Behar

In 2009, I was one of the initiators and founders of the World Communication Forum in the Swiss ski resort of Davos, which we then almost connected with the iconic Economic Forum of Dr. Because actually being a PR expert nowadays is being a leader, in your workplace, on social media, among your clients and your readers. What does it do?

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Paid Social Media as Surround Sound in B2B Marketing; Off Script No. 39: Betsy Hindman of the Hindman Company

Sword and the Script

While the brand and the stint in sales have certainly shaped her views, there was another influence whenever she ventured to HQ in Burbank California. “I The women on the brand side at Disney opened up the world to me with their smarts, fearlessness, and wicked talented.”. That experience also sparked an interest in marketing.

B2B 82
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This Communication Plan Doesn’t Smell Like Christmas Cookies

Waxing UnLyrical

Children (particularly those tall enough to reach the cookie jar on their own or “jarrers”) have become bored with our brand. A 2009 gift that received a “meh” was more likely to receive an “eh” in 2010. For them, Christmas has lost its “wow.”. A 25% increase in those asking Santa for money instead of gifts. Goals and Objectives.

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Is Pay-to-Post Blogging The New Advertorial?

Waxing UnLyrical

Image: jbcurio via Flickr , Creative Commons For the few who don’t know or recall, an “ advertorial is an advertisement written in the form of an objective article, and presented in a printed publication – usually designed to look like a legitimate and independent news story,” according to Wikipedia. Read All About It!

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How Politics Redefined the Vaccine Debate

Cision

Cision tracked all the related social and electronic print media over a four-month period (January – April 2015) to uncover the focus, themes and perspectives on the Measles, Mumps and Rubella (MRR) vaccine. Help your company protect its brand and shape conversations that matter. Think of us as your “phone a friend” option.

Radio 120