Waxing UnLyrical

JULY 14, 2011

As early as 2009 there was an indication that studios were going to be squeezing more out of their DVD products. You know; the people who helped put their local Blockbuster out of business by loyally ordering their DVD rentals from Netflix the last few years. A relatively strong brand has been tarnished. “Why is that?&#

Local 98

Local Technology Writing Social Media 98

ISEBOX

DECEMBER 1, 2016

A flu outbreak at the local elementary school has driven several walk-in patients through his office door, forcing his scheduled appointments to run 90 minutes late. Doctors welcomed one out of every five reps into their offices in 2009, but that number was one in two by 2014. Read Time: 3 minutes. Dr. Bill is having a rough day.

Pharmaceuticals 70

Pharmaceuticals Communications Infographics Mobile 70

Mindful Marketing

JULY 26, 2019

In an age of artificial intelligence and deepfakes, it’s not surprising that some brands are promoting themselves using people who aren’t people. The avatar’s carefully curated personal brand has made her alluring to millions of real-life fans , including more than 43,000 subscribers on YouTube and over 1.6

Ethics 70

Ethics Consumer Reputation Corporate 70

Sword and the Script

APRIL 30, 2019

Vocus owned or acquired brands like PRWeb, Help A Reporter Out (HARO), iContact, and several lesser-known social media technologies. The company has raised $37 million in venture capital, in four rounds of funding since 2009, according to Crunchbase. It also gains data from brand sponsorships and events.” all 210 U.S.

Industry 91

Industry Media Technology Employee 91

Sword and the Script

NOVEMBER 29, 2016

The year was 2009 and I had a very special epiphany that day. Brands used to have a controlling influence on information about their products. The web has obviously changed that – a few quick product searches on a mobile device leads a buyer to reviews and commentary from sources other than the brand. The same is true in print.

Content Marketing 60

Content Marketing Publicity Marketing Television 60

Deirdre Breakenridge

OCTOBER 20, 2015

I have benefited tremendously through attending my school and other local schools’ PRSSA events and networking with professionals via social media, for example, participating in this awesome #PRStudChat. She graduated in 2009 and then started teaching at Stockton University in New Jersey. Ai Zhang received her M.A.

Education 150

Education Training Course Social Media 150

Communications Conversations

MARCH 14, 2019

Probably partly because, at the time, he had a killer job managing brand PR for General Mills. During that time, Wheaties rarely had marketing budgets that would support advertising, so PR was the main brand driver. Coming up in the PR and comms world in the Twin Cities, Greg Zimprich was always one of those names I saw often.

Sports 74

Sports Corporate Financial Industry 74

PR Conversations

JULY 14, 2016

The “green” consumers and investors are so mindful and supportive of environmental related issues, that they will switch brands, even at a higher cost. The repercussions of exposed greenwashing can cause: irreparable brand and reputational damage. negative publicity; and. loss of stakeholder trust and investor confidence.

Ethics 40

Ethics Guidelines Handbook Local 40

PR Conversations

JULY 14, 2016

The “green” consumers and investors are so mindful and supportive of environmental related issues, that they will switch brands, even at a higher cost. The repercussions of exposed greenwashing can cause: irreparable brand and reputational damage. negative publicity; and. loss of stakeholder trust and investor confidence.

Ethics 40

Ethics Guidelines Handbook Local 40

PR Conversations

JULY 14, 2016

The “green” consumers and investors are so mindful and supportive of environmental related issues, that they will switch brands, even at a higher cost. The repercussions of exposed greenwashing can cause: irreparable brand and reputational damage. negative publicity; and. loss of stakeholder trust and investor confidence.

Ethics 40

Ethics Guidelines Handbook Local 40

Sword and the Script

SEPTEMBER 13, 2016

In 2009, your firm’s Facebook page might have gotten a lot of likes. As always lawyers should consult the rules established by your local bar association or ethics committee. If you enjoyed this post, you might also like: Branding Heroin: Why Marketers Love Verbs and Lawyers Do Not . Need legal marketing, PR or content help?

Content Marketing 60

Content Marketing Marketing Ethics Advertising 60

PR Conversations

MAY 17, 2018

In 2009, PR adviser and writer, Paul Seaman, wrote a post for PR Conversations: Defending public relations against social media hype. A conversation seemed in order to get an update on Paul’s thoughts and develop my own views of a mindful approach to social media. This creates delusional bubble worlds. Its influence way overrated.

Social Media 53

Social Media Communications Media Twitter 53

Stephen Waddington

JUNE 21, 2018

It’s why much of the local and regional media is on its knees. Advertising, at least in Europe and the US, has shifted from local and national media to Amazon, Apple, Facebook, Google, and to a lesser extent Twitter. In 2009 Nick Davies wrote about the distortion of the media by propaganda in Flat Earth News.

Social Media 73

Social Media Print Study Advertising 73

Beyond PR

MAY 18, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . Back in June of 2009, an engineer posted a seemingly random tweet: That individual might not have had many followers on Twitter, and more than likely only a fraction of them ever saw the tweet. These include: Your company name.

How To 57

How To Instagram Social Media LinkedIn 57

PR Conversations

SEPTEMBER 10, 2015

An ability to quickly gain insight, to get to the heart of defining what I call a ‘Beautiful Question’ that is the springboard for any outstanding creativity, brand story, PR strategy or meme. Inflexibility, or what I call the ‘Brand Stasi’. Now, I would call this role as managing Brand Character.

Film 40

Film Creativity Newspapers Internal 40

Prohibition

DECEMBER 17, 2021

A crisis can negatively impact your brand and reputation on multiple levels if it’s left unaddressed. This is done to ensure that the brand and company are protected and that the issue is resolved quickly and in a positive manner. Unfortunately, it happens all too often – sometimes even to brands that you’d never expect.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

ZudePR

MAY 31, 2015

For me, as a local government employee, there are clear political boundaries. “I created my blog in 2009 because I wanted to connect, learn and communicate with like-minded comms pros. Ted is a leading social media strategist, keynote speaker, brand evangelist, and CMO for Brand Innovators. That remains its ethos.

Communications 81

Communications How To Blogging Content Marketing 81

Masters in Communications

FEBRUARY 12, 2022

Today, we use many information sources to see what is going on around us, locally, nationally, and globally, with more emerging all the time. She subsequently developed her own fashion brand and became a successful businesswoman. As technology advances, we require up to the minute information quickly and efficiently.

Ethics 52

Ethics Communications Print Television 52