Solo PR Pro

FEBRUARY 1, 2022

When he arrived on campus, however, he was amazed by the student-run broadcast stations, including radio and TV stations that would actually compete in the local market for ratings. “I Figuring he could brand himself as a media and broadcast expert with keen writing skills, he hoped someone would take a chance on him.

Meeting 131

Meeting Radio Sports Telecommunications 131

Cision

MARCH 30, 2015

The check-in may be dead on Foursquare, but the app is alive and well – and increasing Twitter’s “social media on steroids” effect for brands. Foursquare has already experienced tremendous use after its introduction in 2009, and since then, the app has evolved–now focusing on local search capabilities, ratings and tips.

Twitter 120

Twitter Social Media Retail Groups 120

Sword and the Script

SEPTEMBER 13, 2016

Paid media is advertising. In 2009, your firm’s Facebook page might have gotten a lot of likes. Is Content Marketing Better than Advertising? 2) Native advertising is NOT content marketing. Native ads are advertising. To be clear, native advertising done well can be very effective. A website is owned media.

Content Marketing 60

Content Marketing Marketing Ethics Advertising 60

Stephen Waddington

JUNE 21, 2018

In time it also turned its attention to shared and paid, as search and social media advertising and promotion matured. It’s why much of the local and regional media is on its knees. Advertising, at least in Europe and the US, has shifted from local and national media to Amazon, Apple, Facebook, Google, and to a lesser extent Twitter.

Social Media 73

Social Media Print Study Advertising 73

Communications Conversations

MARCH 14, 2019

Probably partly because, at the time, he had a killer job managing brand PR for General Mills. During that time, Wheaties rarely had marketing budgets that would support advertising, so PR was the main brand driver. Coming up in the PR and comms world in the Twin Cities, Greg Zimprich was always one of those names I saw often.

Sports 74

Sports Corporate Financial Industry 74

PR Conversations

JULY 14, 2016

The “green” consumers and investors are so mindful and supportive of environmental related issues, that they will switch brands, even at a higher cost. The repercussions of exposed greenwashing can cause: irreparable brand and reputational damage. negative publicity; and. loss of stakeholder trust and investor confidence.

Ethics 40

Ethics Guidelines Handbook Local 40

PR Conversations

JULY 14, 2016

The “green” consumers and investors are so mindful and supportive of environmental related issues, that they will switch brands, even at a higher cost. The repercussions of exposed greenwashing can cause: irreparable brand and reputational damage. negative publicity; and. loss of stakeholder trust and investor confidence.

Ethics 40

Ethics Guidelines Handbook Local 40