Doctor Spin

MAY 30, 2023

He regularly used innovative and creative advertising techniques to capture the public’s attention. In today’s digital age, the importance of personal and corporate branding is paramount, and businesses can learn from Barnum’s ability to build and leverage his brand. Barnum had a knack for creating buzz. Risk management. Tormala, Z.

Publicity 52

Publicity eBook Ethics Resources 52

Sword and the Script

JANUARY 8, 2019

People are afraid, for example, and many corporate clients have policies that prohibit such interviews without a permission slip. Marketing also has purse strings that can be creatively – and ethically – spent to appease a specific rep with the right reference. Ask your customers for interviews on your corporate blog – soft interviews.

B2B 79

B2B Media eBook Interviews 79

wiredPRworks

FEBRUARY 23, 2018

Attendees of the event will be association/non-profit and corporate and special event planners, third party meeting professionals and various industry suppliers. In 2008, Barbara founded Social Media Club's Chicago chapter and contributed to planning over 70 exciting monthly events.A

Education 51

Education System Meeting Nonprofit 51

Waxing UnLyrical

JUNE 14, 2018

The difference between a person that climbs the corporate ladder and one that remains stagnant is the choice to plan for in the New Year. After the downturn in the economy in 2008, some professionals are hesitant to approach their manager for an annual bonus or raise. Image: Alexis Brown via Unsplash, Creative Commons CC0.

Print 71

Print Resources Technology Interviews 71

PR 20/20

MAY 8, 2019

Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. As HubSpot’s first agency partner back in 2008 , we’ve built our firm on the back of automation and have witnessed it transform the industry over the last decade. Are you ready?

Agency 84

Agency Enterprise Technology Analytics 84

Sword and the Script

DECEMBER 30, 2017

What we made, on a platform called Moveable Type in 2008, was a pretty good start, but there was also a lot of red-tape. Our new owners immediately began to eliminate redundancies, as they say in corporate M&A. Whatever reservations or prejudices corporations seem to have about blogs and blogging, that is melting.

Blogging 73

Blogging B2B Content Marketing Trade Shows 73

Sword and the Script

APRIL 2, 2019

In other words, corporate communications is adding headcount and work that used to go to outside PR firms is being kept inside. You have to keep in mind, big corporations can have hundreds of law firms on what they call a “panel.” Corporate Communications is Taking More PR Work In-House, finds Survey. Then the economy changed.

Agency 95

Agency Trends Marketing Survey 95

PR Conversations

APRIL 24, 2018

I think tomorrow’s PR leaders need to focus on developing more: strategic, critical and creative thinking skills, plus. I have a feeling the best decision is still coming! . What skills and abilities do you think tomorrow’s PR leaders need? business acumen and management skills. Which talent would you most like to have?

Journalism 79

Journalism Ethics Film Construction 79

MaccaPR

DECEMBER 1, 2015

Their mission is singular: Our marketing industry will thrive only if it absorbs the creativity of people with diverse ethnic and socioeconomic backgrounds, so that marketers are more representative of the country’s multicultural, multiracial audiences. To paraphrase WWE wrestler “Stone Cold” Steve Austin, “Hell, yeah !”

Marketing 48

Marketing Advertising Advertising Agency 48

Sword and the Script

FEBRUARY 16, 2019

I sense we are reaching that point in marketing, with respect to data and creativity. This is the role of creativity in marketing: to drive an emotional connection and feeling of belonging. Where every business has data, perhaps even the same data, we cannot have, by definition, the same creativity.

Creativity 78

Creativity Study Survey Advertising 78

Communications Conversations

FEBRUARY 3, 2015

1-You started your professional career at Supervalu back in 2008. I sat on a team of smart and driven women and got to participate in a handful of internal communication, PR and creative services projects. How did working for academia differ from working for corporate America? I loved my time at Supervalu.

Interviews 60

Interviews Corporate Meeting Customer Service 60

The Hoffman Agency

APRIL 3, 2017

LEGO bricks were first conceived to be a “creative system of play,” and that resonated with fans young and old who have taken to using the bricks to create new memories. Looking forward.

Transportation 28

Transportation Mobile System Video 28

PR Job Coach

NOVEMBER 26, 2020

In close to four decades in the communications business, Patti has held senior leadership positions in four different areas of the industry: PR, Advertising Corporate and Start-up. From 2008-2014, Scott was the first global head of social media and digital communications at Ford Motor Company, where he helped turn the company around.

Corporate 274

Corporate Leadership Advertising Advertising 274

Waxing UnLyrical

NOVEMBER 19, 2010

Image: twchoi11 via Flickr , Creative Commons Though I wouldn’t consider myself as devoted as some fan clubs. In 2008, investment and securities trading company Bear Sterns was forced to sell itself to JP Morgan Chase for $10 a share after rumors were spread about the company going bankrupt. He’d love to grab a gab on Twitter.

Publicity 77

Publicity Reputation Crisis Communications Film 77

PRSay

FEBRUARY 19, 2021

The following article first appeared in the February 2008 issue of PR Tactics. The corporations were in the process of discovering the fact that the purchasing power of African-Americans was just tremendous. As Dukes notes, during the 1960s, many corporate executives still regarded PR professionals as publicists. He was 49. “He

Publicity 156

Publicity Corporate Community Advertising 156

ZudePR

MAY 31, 2015

My lightbulb went off when I saw the more I gave freely the more creative I became and yes, the more money I make in the present and long run. “When I first started blogging in 2008, it was to document my own journey through a changing media landscape, knowing PR needed a new approach. Author of 27 Blogging from Paradise books.

Communications 81

Communications How To Blogging Content Marketing 81

Waxing UnLyrical

FEBRUARY 6, 2013

And I also recalled how I might never have actually started that journey had it not been for Kami Huyse asking me to guest blog for her back in 2008. Image: Jeremy Brooks via Flickr, Creative Commons. We’d stayed in touch, and met up again in 2008 at that year’s PRSA International Conference. Down Memory Lane.

Writing 108

Writing Blogging Conference Creativity 108

Mark My Words

DECEMBER 29, 2015

For some of the great blunderers of the year -corporates and celeb-prats- PR’s magical powers were unsurprisingly limited. However, as the comeback of wolfish investment bankers at Barclays and elsewhere goes to show even a calamity on the scale of the 2008 crash eventually passes into the dusty vaults of memory. Don’t ask, just swipe.

Journalism 60

Journalism Wikipedia Film Interviews 60

Waxing UnLyrical

OCTOBER 25, 2010

Image: Kurtis Garbutt via Flickr, Creative Commons Kim, who runs the Corporate Alliance to End Partner Violence (CAEPV), asked what I thought was a valid question on her blog: where is all the purple? I say “among many other things,&# because October can be associated with so many other colors.

Twitter 99

Twitter Measurement Facebook Blogging 99