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Cider sip or cider slip? Would you let a politician endorse your brand?

Stephen Waddington

Aligning a brand with a political party is a tricky business. Earlier in the week, Jo Swinson was pictured hanging out at the workshops of Finisterre, an ethical clothing brand. Prior to the 2005 election, Cornwall was Lib Dem yellow across the county, with one Labour constituency in Falmouth and Camborne. At least she was.

Brand 97
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Owning public relations as a management discipline

Wadds Inc.

A variety of alternative terms are frequently used to describe practice such as brand communication, corporate communication, corporate affairs, and integrated marketing communication. Public relations historian Dr Rex Harlow interviewed 65 practitioners for a paper published in Public Relations Review in 1976 and unearthed 472 definitions.

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STRIKE A POSE Catwalk Queen Kate Moss has £12m in bank after being top of her game for years

Mark My Words

It must be a huge relief for Kate, whose career almost ended overnight in 2005 after pictures of her emerged snorting a white substance. “There isn’t the environment for them to build their brand like she has. She’s repositioned her brand and keeps it relevant.” She doesn’t often do interviews.

Banking 60
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Maxim Behar on the tensions and trends of the new political season in the studio of "Your Day" on Nova News TV

Maxim Behar

There was one coalition that was between NDSV, DPS and BSP, I think it was in 2005-2009. I hope these people will really pull Bulgaria forward and I want to remind you the most important thing is the branding of Bulgaria abroad. You can watch the whole interview here. Bulgaria is not a country ruled by coalitions.

Trends 59
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PR Heroes Of The Hurricanes

ImPRessions - Crenshaw Communications

McIngvale has navigated these waters before; he offered shelter to victims of Hurricane Katrina in 2005. The hurricanes were both an enormous test and a branding opportunity for the ARC, which has weathered some PR challenges due to questions about what percentage of donations flows to helping disaster victims. The American Red Cross.

Airlines 149
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Get Inspired by These 3 Content Marketing Innovators

Cision

But with the power and reach of social media, snatching up prospects halfway around the world seems like a piece of cake…that is, if a brand is listening carefully to what their competitors are saying to their audiences. Competition is fierce in this always-connected, digital world.

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Behind the Headlines With Lynda Fernandez

Cision

Lynda Fernandez, senior vice president of public relations & international at the Miami Association of Realtors, says if you do not establish strong relationships in the PR industry, you will miss out on opportunities to expand your brand’s reach. In 2005, I was hired by the former Realtor Association of Greater Miami and the Beaches.